摘要：随着人民的生活水平不断提高、科技的不断创新，为了满足人们当下的需求，生产商们将网络游戏和手机媒介结合起来，手机网络游戏慢慢发展起来。作为新兴的创意产业，对其发展策略的研究显得非常有意义。基于这样的研究目的，这篇文章对手机网络游戏展开了深入探讨。根据现在手机网游发展现状提出手机网游发展过程中存在的问题主要有缺乏市场监管、创新力不足、人才匮乏、收费模式单一、产业链不成熟、用户体验不完善等六大方面。针对这些问题，文章提出应建立健全的法律体系、积极探索手机特色游戏、培养专业型人才、建立多样的收费模式、完善手机网游产业链及用户体验等对策。希望通过本篇论文对其发展给出理论上的建议，在一定程度上发挥有益的作用。84729

毕业论文关键词：手机网络游戏；发展现状；发展问题；对策

The Research on Development Problems And Countermeasures of Cellphone Online Games

Abstract: With the continuous improvement of people's living standards, innovative technology, in order to meet people's immediate needs, manufacturers will be online and mobile media combine mobile phone network game developed slowly。 As an emerging creative industry, its research and development strategy is very meaningful。 Based on this research purpose of this article to expand the mobile network games in depth。 According to the present status of the development of mobile games mobile gaming development process proposed the problems are mainly the lack of market supervision, lack of creativity, lack of talent, charging a single, immature industry chain, the six aspects of the user experience imperfect。 To solve these problems, the paper proposes should establish a sound legal system, and actively explore the characteristics of mobile phone games, training professional personnel, the establishment of a variety of charging models, improve the industrial chain of mobile gaming and user experience Countermeasures。 Hoping it can give a theoretical suggestion by this paper for their development, play a useful role in certain extent。

Key words: Mobile Online Games; Development Status; Development Problems; Countermeasures

目    录

摘  要 1

Abstract 1

一、手机网络游戏的概论 2

（一）手机网络游戏的概念 2

（二）手机网络游戏的特征 2

（三）手机网络游戏的分类 3

二、手机网络游戏的发展状况 4

（一）手机网络游戏发展概况 4

（二）手机网络游戏发展优劣势分析 5

三、手机网络游戏发展存在的问题 7

（一）市场不规范，缺乏监管 7

（二）手机网游创新力不足，同质化严重 7

（三）人才相对匮乏，缺乏原创作品 7

（四）收费模式单一，缺乏合理的盈利模式 8

（五）产业链尚不成熟，推广渠道狭窄 8

（六）移动终端与格式不兼容，用户体验不完善 8

四、手机网络游戏的发展策略 8

（一）规范手机网游市场，建立健全法律体系 8