摘要：旅游演艺是旅游行业和文化产业在发展的进程中彼此融合,衍生出的一种兼旅游功能和文化表演为一体的新型旅游形式,它的出现顺应了休闲娱乐消费市场的发展规律、深化了旅游内涵、繁荣了旅游文化,拥有庞大的消费人群和巨大的发展潜力。研究从旅游演艺产品的相关概念和重要性入手，通过深入分析张家界旅游演艺产品的开发情况，从而探究出张家界开发旅游演艺产品存在同质化严重，民族文化元素运用不够精细、艺术内涵提炼不够丰厚、宣传力度不足、缺乏规划和政府的宏观指导、开发的人才资源严重匮乏的问题，并提出了丰富旅游演艺产品的民族文化特色，突出产品地域性、强化旅游演艺产品文化内涵，提高产品质量、加强旅游演艺产品宣传力度，打造演艺品牌、深度规划，强化政府的宏观指导、加快教育培养步伐，引进高端旅游演艺人才等相应的对策建议。84730

毕业论文关键词：张家界；旅游演艺；旅游演艺产品；开发

Zhangjiajie Tourism Product Development Present Situation and Proposed Strategies for Performing Arts

Abstract: Tourism performing art is in the process of the development of the tourism industry and cultural industry merge each other, and derived a kind of tourism function and cultural performance for the integration of new tourism form, it conforms to the leisure entertainment consumer market law of development, deepen the connotation of tourism, the tourism culture prosperity, has a huge consumer crowd and huge development potential。 Research from the related concept and the importance of tourism performing products, through in-depth analysis of the development of zhangjiajie tourism performing products, thereby to explore the development of zhangjiajie tourism performing products homogeneity serious, national culture elements using art connotation to refine fine enough, not enough rich, propaganda is insufficient, lack of planning and the government's macro guidance, the problem of the serious lack of the development of talent resources, and put forward the rich national cultural characteristics of tourism performing products, outstanding product regionality, strengthening the tourism performing arts cultural connotation, improve product quality, strengthen the publicity of tourism performing products, create acting brand, depth of planning, strengthening the government's macro guidance, to speed up the pace of education training, the introduction of high-end tourism arts talent, etc。 The corresponding countermeasures and Suggestions。

Key words: Zhangjiajie Tourism performing arts; Tourism performing products; The development of

目    录

摘  要 1

Abstract 1

一、旅游演艺产品概述 2

（一）旅游演艺及旅游演艺产品的概念和特点 2

（二）旅游演艺产品合理开发利用的重要意义 3

二、张家界旅游演艺产品开发的现状分析 4

（一）张家界旅游演艺产品开发的优势 4

（二）张家界旅游演艺产品的类型及开发特点 4

三、张家界旅游演艺产品开发中存在的问题 7

（一）产品同质化严重，民族文化元素运用不够精细 7

（二）产品的艺术内涵提炼不够丰厚 7

（三）产品的宣传力度不足 8

（四）产品缺乏规划和政府的宏观指导