摘要随着旅游业的不断发展，对于景区的造成的负担或污染也越来越重。如今低碳旅游在旅游业中成为了一大主流特色，人们也开始追寻更加健康的旅游方式，不再一味只为了享受或娱乐。而其中低碳旅游无论是在国内、国外都成为了旅游业发展关注的一项重点。所以，对低碳旅游产品的开发研究也成为了各个国家的重点。论文结合低碳旅游概念和旅行社低碳旅游产品开发现状分析说明低碳旅游在中国的发展过程中存在的旅游者对低碳旅游产品的接受程度以及低碳旅游产品对旅游质量产生的影响等问题，同时针对这些问题提出以旅行社立场出发的加大低碳旅游产品的宣传力度以及由旅行社开发研究具有特色的低碳旅游产品等解决方案。86575

毕业论文关键词：旅行社；低碳旅游；产品开发 

Research on the development of low carbon tourism product of tourism agency 

Abstract  With the continuous development of tourism industry, the pollution to the scenic area is becoming more and more serious。Now green tourism has become a major feature in the tourism industry, people began to pursue a healthier way of travel instead of enjoying themselves or entertainment 。And no matter in domestic or abroad ,low carbon tourism has become a focus point 。Therefore ,the development of low carbon tourism has become every countries’ focus point ,too。 With the concept of low carbon tourism and the present situation of the development of low carbon tourism products by travel agencies ,this paper analyzed and illustrated the problem such as the problem aimed at tourists’ ability to receive low carbon tourism products and how the low carbon tourism product impacts the quality of tour in the process of the development of low carbon tourism products in our country and how to improve them。 Meanwhile ,to solve these problems ,travel agency can spread the ideal of low carbon and the characteristic low carbon tour routes can compensate for the decline in the quantity caused by low carbon tourism products。 

Keywords: Tourism agency ；low carbon travel ；product development

目录

0引言 1

1低碳旅游的概述 2

1。1低碳旅游的定义 2

1。2低碳旅游产品的定义 2

1。3低碳旅游产品的低碳表征 3

2国内外研究现状 3

2。1国外研究现状 4

2。2国内研究现状 5

3开发低碳旅游产品的意义 5

3。1有助于实施节能减排 6

3。2有助于旅游业可持续发展 6

3。3有助于提高旅游者生活质量 6

4低碳旅游产品开发当前存在的问题 7

4。1旅游者对低碳旅游产品的认知度不足 7

4。2旅游经营者对低碳旅游产品的重视度不够 8

4。3低碳旅游产品与旅游者需求之间存在冲突 8

5旅行社低碳旅游产品的开发原则 9

5。1突出低碳旅游产品的教育内涵 9

5。2注重现有旅游产品的低碳化改造 9

5。3突出低碳旅游产品的产品独特性