摘要：本文以江苏省入境旅游人数及分布为主要数据从以下几方面展开分析： 一、江苏省入境旅游客流空间分布情况；二、分析旅游者分布特征形成的驱动 力，根据推拉理论从两方面分析理解。首先是旅游地本身的因素：经济发展情 况、目的地可进入性、旅游资源富足情况、对外宣传的力度等。其次从旅游者 角度：出游动机、出游前后的对旅游目的地形象的感知、旅游者的行为倾向（如出游方式、消费行为、游乐项目）、对旅游地的重游率及推荐率；从旅游 地及旅游者的双重视角分析旅游外在、内在驱动力。三、提出建议及策略，探 讨入境旅游发展较为成熟的城市与较为落后的城市之间能否形成互通，由于入 境发展较为成熟的城市更易被旅游者获取信息。例如苏州在对外宣传或设计路 线时附带省内资源较为相似的城市，吸引此类游客同时对该城市产生出游动机 形成联动发展。期望通过探讨旅游者的行为特征，设计寻找更贴和旅游者需求 的旅游资源、路线、游玩项目等。试图改善目前模式化的旅游发展现状，减小 江苏省三大地带之间的差异求平衡发展。85503

毕业论文关键词：入境旅游人数，入境旅游空间分布，旅游目的地形象，旅游者感知， 驱动力，三大地带差异

Abstract:In this paper, the number of inbound tourism in JIANGSU province and the distribution of the data mainly from the following aspects: first, the analysis of JIANGSU inbound tourism spatial distribution; two, analysis of driving force of tourist distribution form, according to the push and pull theory analysis from two aspects。 The first is the factors of the tourism itself: economic development, the purpose of access to the nature of tourism resources, wealth, foreign propaganda, etc。。 Secondly, from the angle of tourists,

travel motivation, travel and the tourism destination image perception, tourist behavior (such as travel, consumer behavior, recreation, tourism projects) on the revisit rate and recommendation rate; analysis of external and internal driving force of tourism from the perspectives of both tourism and tourist。 Three, to explore the development of inbound tourism is more mature and the city can form a relatively backward city, due to the more mature cities are more likely to be tourists to get information。 For example, Suzhou, when the foreign propaganda or design of the road with a more similar resources in the province of the city, to attract such tourists at

the same time on the city's tourism motivation to form a linkage development。It is expected that by exploring the behavior characteristics of tourists, it is designed to find the tourist resources, routes and projects which need to be posted and tourists。 Attempt to improve the current model of tourism development status, to reduce the difference between the three regions of JIANGSU province to balance development。

Keywords:The number of inbound tourists, inbound tourism spatial, distribution, tourism destination image, tourist perception, driving force, the difference between the three major areas

目录

1。前言 6

1。1 研究背景 6

1。2 研究进展 6

1。3 研究思路 7

1。4 研究意义 7

2。 江苏省入境旅游空间分布源Q于W优H尔J论K文M网WwW.youeRw.com 原文+QQ75201.,8766 特征 7

2。1入境游客空间分布情况 8

2。2江苏省入境旅游空间集聚性分析