摘 要：  由于旅游者的旅游需求呈现出日益个性化和多元化的趋势，定制旅游已经受到 许多旅游者的青睐，这种以旅游者为主导进行旅游活动设计的方式将是旅游发展的必然趋 势。本文对定制旅游的相关研究进展进行了评述，阐述了定制旅游的概念以及发展现状， 并从积极心理学的角度从主观、个人、群体三个层面来分析影响定制旅游兴起的因素，最 后在此基础上从平民化、个性化、专业化和信息化四方面进一步地探讨定制旅游的发展策 略，对于旅游企业把握市场信息、提高企业竞争力以及定制旅游的发展具有一定意义。85504

毕业论文关 键 词 ： 定制旅游,心理学,兴起因素，发展策略

Abstract: As tourists' requirements becoming more and more personalized and persified, customized tourism has been favored by many tourists。 The way of tourist-centered tourism product design will become an inevitable trend of tourism development。 Firstly, the developments of the relevant researches on customized travel are reviewed in this paper。 After

that this article expounds the concept of customized tourism and current development situation, and then analyzes the factors of the rise of customized tourism from the perspective of psychology。 What's more，the three levels of positive psychology, subjective, inpidual, group

were addressed in detail。 Finally, based on the analysis, customized tourism development strategy are proposed from four aspects of plebification, inpiduation, specialization and information。 It has definite significance in grasping the market information and enhancing the competitiveness of enterprises for tourism enterprises as well as customized tourism development。源Q于W优H尔J论K文M网WwW.youeRw.com 原文+QQ75201.,8766

Keywords: customized travel, psychology, factors of the rise, development strategy

目 录

1 引言 4

2 定制旅游的概念及发展现状 5

3 研究分析 6

3。1 对定制旅游了解程度不高，但比较感兴趣 6

3。2 较为注重自由放松和舒适 7

3。3 价格因素对旅游者的决策具有重要影响 8

3。4 个人与家庭逐渐成为定制旅游的主力军 9

3。5 信息时代推动定制旅游的发展 10

4 定制旅游兴起的心理因素 10

4。1 主观层面 10

4。2 个人因素层面 11

4。3 群体因素层面 12

5 定制旅游发展策略 12

5。1 走大众平民化路线 12

5。2 加强个性化服务，保证旅游质量 13

5。3 加强旅游专业化人才的培养