摘    要

在旅游发展的新时代，全域旅游的发展理念走入人们的视野，逐渐成为我国旅游发展的重要理念。本文对全域旅游的萌芽、提出、学术研究等进行简单整理，尽力解读了全域旅游的概念，从全域旅游的理念和具体实施角度对其内涵进行分析。对海宁旅游发展区位条件进行分析，以及从景点、酒店、旅行社、交通、服务、信息、宣传推广、政策扶持等方面对海宁旅游发展现状进行调查整理。从全域旅游的角度思考海宁旅游发展存在旅游信息不丰富，传递不通畅，服务缺乏；文化氛围、休闲氛围淡薄；“潮城”旅游、“皮都”购物双花斗艳，其余黯淡无光；各景点、各区块连接薄弱，各自为营；政府旅游保障体系不够完备的问题，并提出了基于全域旅游的海宁旅游规划建议。85398

In the new era of tourism development, the development of the concept of all-for-one tourism into people's vision , has gradually become an important concept of tourism development in China。 In this paper, the author makes a simple arrangement of the global tourism, such as the germination, the proposed, the academic research and so on, and tries to interpret the concept of the whole world tourism。 This paper analyzes the location factor of tourism development in Haining from the aspects of scenic spots, hotels, travel agencies, transportation, services, information, publicity and promotion, policy support and other aspects of tourism development in Haining。 Thinking of the development of tourism in Haining tourism information is not rich from the global tourism perspective, the transfer is not smooth, the lack of service; cultural atmosphere, leisure atmosphere is weak;‘the tide city’tourism,‘leather hopping’too better  than others; scenic spot and different parts’ combination is weak ; the government tourism security system is not perfect。 Basing the all-for-one tourism theory, the author give out a series of tourism planning proposal for Haining。

毕业论文关键词：全域旅游； 海宁旅游； 旅游规划

Keyword: all-for-one tourism； Haining tourism；Tourism Planning

目    录

引言 4

一、全域旅游的概念及内涵 4

（一）全域旅游理念的萌芽 4

（二）全域旅游的概念 5

（三）全域旅游的内涵分析 5

1、内在的新发展理念 5

2、现实的实施角度 6

（四）国家对全域旅游发展的推动 7

二、海宁旅游发展状况及问题 8

（一）海宁区位分析 8

（二）海宁旅游发展现状 8

1、海宁旅游发展概况 8

2、海宁旅游发展现状 8

（三）海宁旅游发展问题 12

1 旅游信息不丰富，传递不通畅，服务缺乏 12

2 文化氛围、休闲氛围淡薄 12

3  “潮城”旅游、“皮都”购物双花斗艳，其余黯淡无光 12

4 各景点、各区块连接薄弱，各自为营 12

5 政府旅游保障体系不够完备 12