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摘要信息化时代，随着科学技术的发展和互联网络的普及，电子商务的发展愈加迅速。随着城乡差距的慢慢缩小及信息技术的发展，农村网民的数量日益增多，农村居民的消费观念也在逐渐发生改变。农村居民对价格的需求弹性较高，网购的低成本会带来明显的价格优势，故电子商务在农村存在着巨大的潜力。但电子商务的发展伴随的是并不成熟的物流配送体系，特别是基础建设相对不是特别完善的农村地区。碍于农村地区本身的一些不足，物流配送在农村相当不通达，反而抑制了农村居民的网上消费。大部分网购物流配送是以城市为主的，农村的网购物流配送就成为了一个有待突破的缺口。28901
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本文主要采用文献研究法，针对农村B2C网购物流配送问题，首先阐述了农村B2C网购情况及发展趋势。其次对农村B2C网购物流配送的相关情况进行了介绍，包括其配送过程及特点。而后分析了农村B2C网购物流配送存在的问题。最后就所提出的问题给出相应的建议。
关键词 电子商务 B2C 网购 农村地区 物流配送
毕业论文外文摘要
Title Research on B2C E-commerce Logistic Distribution in Rural Areas
Abstract
With the development of technology and the popularity of the Internet, e-commerce has developed more quickly in the age of information.With the urban-rural gap narrowing and the development of information technology, the number of Internet users is increasing in the rural areas in which people’s attitude toward shopping is changing.There is huge potential of e-commerce in rural areas.But e-commerce is developing with immature system of logistic distribution, especially in rural areas where infrastructure is not complete.Because of the defect of rural areas, logistic distribution is not convenient in rural areas.And that inhibit rural residents from online shopping.
The paper used literature method to do research on B2C e-commerce logistic distribution in rural areas.First of all, the paper introduced present situation and the trend of B2C online shopping in rural areas.Secondly, the paper introduced relevant circumstances about B2C e-commerce logistic distribution in rural areas, including the process and characteristics.Then the paper analyzed the problems in B2C e-commerce logistic distribution in rural areas.Finally, the paper put forward some suggestions on the problems in B2C e-commerce logistic distribution in rural areas.
Keywords E-commerce B2C Online shopping Rural area Logistic Distribution
目 次
1 引言 1
1.1 研究背景及意义 1
1.2 研究方法 1
1.3 研究框架 2
2 文献综述 3
2.1 国外相关研究 3
2.2 国内相关研究 3
3 农村B2C网购物流配送问题概述 6
3.1 B2C模式和农村B2C网购的大好情景 6
3.2 农村B2C网购物流配送 9
3.3 农村B2C网购物流配送存在的问题 12
4. 农村B2C网购物流配送优化建议 14
4.1 完善道路与网络基础设施建设 14
4.2 积极鼓励民营快递企业向农村市场扩展 14
4.3 结合乡镇客运班车及农村公交进行配送 15
4.4 结合地方物流配送公司进行配送 15
4.5 完善乡镇一级配送网点建设 16
4.6 完善信息平台建设 17
5 小结与展望 18
5.1 文章小结与研究不足 18
5.2 研究展望 18
致谢 19
参考文献 20