摘 要这几年，文化旅游已经成为宣城旅游发展的主题曲，组织了众多的文化旅游活动，树立了“山水诗乡，多彩宣城”的文化旅游品牌。可以说，当前的文化旅游发展硕果满枝。但同时，发展中的问题也显露无遗，下一步如何进行成为摆在宣城文化旅游发展中的一个全新课题。通过对宣城文化旅游发展前后状况综合的分析，有针对性的提出意见和建议，以促进下一步的旅游建设全面有序进行。通过策划分析，宣城文化旅游的发展将来要朝着科技化、专业化、人性化、时尚化的方向发展。旅游产品要结合文化，提升产品文化深度，以促进游客对传统文化的了解与传承。更为重要的是，为了突出旅游产品的特色，要大力开发垄断性旅游资源，打造不同于市场的旅游产品。70398

毕业论文关键词：宣城；文化旅游；优化提升

The Development of Cultural Tourism in Xuancheng to Study Countermeasures to Improve Optimization

Abstract In recent years, cultural tourism has become Xuancheng tourism development theme, organized a large number of cultural tourism activities, establish a "landscape poem Township, colorful Xuancheng cultural tourism brand. It can be said that this stage of cultural tourism development fruits full branch, but at the same time, development problems also came to prominence, the next stage how to be placed in Xuancheng cultural tourism development of a new topic. Through the comprehensive analysis of the status of Xuancheng's cultural tourism development, it puts forward some suggestions to promote the next stage of tourism development in a comprehensive and orderly manner. Through the analysis of the planning and the development of cultural tourism in Xuancheng will toward science and technology, specialization, humanization, fashion direction. Tourism products to combining culture, enhance the depth of cultural products, visitors to the traditional culture of understanding and heritage. More importantly, in order to highlight the characteristic to vigorously develop monopoly Tourism resources, to create different in the tourism products in the market.

Key Words: Xuancheng; Cultural tourism; Optimization and improvement 

目　录

摘 要 I

Abstract II

目　录 III

引  言 1

一  宣城文化旅游发展概况 1

（一）宣城市简介 1

（二）宣城文化旅游发展概况 1

二  宣城文化旅游发展条件 2

（一）文化旅游资源状况 2

（二）区位分析 3

（三）市场需求 4

（四）保障与支持系统 5

三  宣城文化旅游存在的问题 5

（一）文化旅游资源开发重点不突出 6

（二）城市旅游形象不明确 6

（三）资源整合力度薄弱，文化旅游开发无特色 6

（四）文化旅游认识不深，忽略文化的保护和传承 6

四  宣城文化旅游优化提升对策 8

（一）旅游发展模式 8

（二）文化旅游开发具体方案