摘  要：随着我国经济水平和文明程度逐渐进步，市民消费水平和购买认识也逐步提高，房地产行业发展不断扩大。但是面对各界社会舆论的压力和房价过快上涨，为促进房地产行业的发展，我国也出台了一些宏观调控政策和经济手段来增加供给，抑制房地产的需求，为了房地产行业的稳定发展起到的促进作用。我国房地产行业逐渐变成买家市场的趋势，中小型企业如何在这种趋势下保持平稳的发展成为了一种问题。所以明智的房地产开发商重视营销问题，分析市场环境，满足消费者的需求为目的来制定营销方案。78680

本文载体是海安县苏中尚城项目，首先从海安县城市概况分析，然后项目市场环境分析、项目概况分析、项目目标客户定位和项目价格定位，总结分析项目的优势劣势机会和威胁，最终制定合理有效的策划推广方案。

毕业论文关键词：房地产行业房，地产营销策划，项目分析 

Abstract: along with our country economy level and the degree of civilization gradually progress, people consumption level and buy understanding also gradually improve, continues to expand the development of the real estate industry。 But faced with various social public opinion pressure and prices rising fast, in order to promote the development of the real estate industry, China also introduced some macroeconomic regulation and control policy and economic means to increase supply, to curb real estate demand, in order to the stable development of the real estate industry to promote role。 China's real estate industry has gradually become a trend of buyers in the market, small and medium enterprises how to in this trend to maintain stable development has become a problem。 So smart real estate developer attention to marketing problems。 Analysis market environment, meet consumer demand for the purpose of marketing programs。

The carrier is in Haian County of Jiangsu is still the city project, start from analysis of Haian County urban situation and environment of the project market analysis, analysis of the general situation of the project, project objectives and customer orientation and positioning of the project price, summarize and analyze project SWOT (strengths, weaknesses, opportunities and challenges, and finally, makes a reasonable and effective planning scheme is extended。

Keywords: real estate industry, real estate marketing planning, project analysis

目   录

1  设计选题说明 4

1。1  选题依据 4

1。2  设计项目概况 4

1。3  设计目的和要求 4

1。4  数据资料选取 4

2  设计依据 4

2。1  理论的方针 4

2。2  原则 4

2。3  参考文献选用 5

3  设计的技术路线 5

3。1  市场环境分析 5

3。2  营销方案 6

4  设计成果分析 6

4。1  设计结论分析 6

4。2 设计可行性分析 6

5  设计的价值 6

5。1  对专业学习价值 6

5。2  对今后工作价值