摘要21世纪，随着社会经济的发展，互联网、云计算、大数据、物联网等高新信息技术也同样快速发展，与此同时，互联网技术也渗透到社会生活的各方各面。李克强在第十二届全国人大三次会议上，第一次提出了“互联网+”的行动计划，表明我们已经迈入了“互联网+”的时代。而“互联网+”不仅仅是在许多传统行业中得到了极大的应用及发展，更极大的促进了技术与管理模式的创新。在“互联网+”的趋势下，更多信息技术与生产性服务业、现代制造业等进行融合创新，从而形成新的经营管理模式，更好的提升企业的竞争力。对于企业而言，只有密切关注并适应这种大的时代环境，不断地创新自己的运营模式，才可以在这种环境下得以生存。80169

本文将从“互联网+”的现状及趋势入手，结合企业运营管理的内容及特点，以江苏企业为例，主要从企业组织生产模式、产品品质定位、定价策略、企业分销渠道及消费关系的互动重建等方面对江苏企业的运营管理的创新途径进行研究，从而对在“互联网+”趋势下的企业运营管理提供有效的运营启示及策略。

本研究揭示在“互联网+”的情境中，社会变革的条件下，对企业运营管理模式的重新思索，分析了传统企业运营管理模式的劣势，并为江苏企业运营管理的的创新提供有效途径。本文研究对引导企业进行创新变革，引领后续研究，具有非常重要的作用。

毕业论文关键词  互联网+  运营管理  创新途径 

毕 业 论 文 外 文 摘 要

Title    The research on innovative ways of Internet plus "situation                     

          in Jiangsu enterprise operation management                                               

Abstract

Twenty-first Century,with the development of social economy,Internet,cloud computing,big data, networking and other high-tech information technology are also developing fast。At the same time,the Internet technology has penetrated into all aspects of social life。At the three session of the Twelfth National People's Congress,premier Li Keqiang first proposed the “Internet plus” plan of action in the report,which means that we have entered the “Internet plus” era。 “Internet plus” is not only been greatly applied and developed in many traditional industries,but also greatly promoted the innovation of technology and management mode。In the "Internet plus" trend, More information technology Start the integration of innovation with modern manufacturing industry and producer services industry, So as to form a new management mode,and enhance the competitiveness of enterprises。For enterprises, only to pay close attention and adapt to the environment of the times, and constantly innovate their own operation mode,can they survive in this environment。 

  This article tarting from the present situation and development trend of “Internet plus”,combined with the content and characteristics of enterprise operation management,taking Jiangsu enterprises as an example, we study the innovation approach to the operation management of Jiangsu Enterprises,mainly from the enterprise organization mode of production, product quality positioning, pricing strategy, enterprise distribution channels Interactive reconstruction of consumption relationship and some other aspects。So as to provide inspiration and strategy of effective operation of enterprise management under the "Internet plus" trend。