摘要：当今世界变化莫测,尤其是经济全球化的今天,企业的外部环境产生了重大变化。企业要寻求长期生存和可持续发展,必须让企业的经营适应社会局面的需要,培育出自己的核心竞争力。教育机器人产业是一个正在高速发展的新兴产业,世界各国都在重视这个产业,各种品牌各种品质的产品充满了市场,市场竞争逐步走向白热化。其中很多教育机器人企业已经很难生存,一些已经倒闭,一些企业被迫实行多元化战略,也有新的企业迎面赶来,什么样的情况都有,如何才可以取得核心竞争力,让这些教育机器人企业生存并持续发展,已经成为一个重大问题。本次研究以未来伙伴机器人公司为例，通过对未来伙伴公司内外部环境的分析，结合4ps营销理论，对未来伙伴机器人公司当前经营的问题提出自己的建议或看法。80916

毕业论文关键词：教育机器人；营销策略；创新；持续发展 

Study of Marketing Strategy on Educational Robot Products - Taking Future Partner Robot Company as an Example

Abstract: Today's world is unpredictable, especially in the economic globalization today, the external environment of business has undergone major changes。 Enterprises to seek long-term survival and sustainable development, we must make the business to adapt to the needs of the situation, to develop their own core competitiveness。 Education robot industry is a high-speed development of emerging industries, countries in the world are developing the industry, so that a variety of brands of various quality products filled the market, market competition has gradually become intense。 Some of the educational robot enterprises have been difficult to survive, and some have been closed down, and some began to persify production, and some have just set up, the situation has always been, how to get the core competitiveness, so that the existing educational robot business survival And continued development, is a major issue。 Based on the analysis of the internal and external environment of the future partner companies and the 4ps marketing theory, this research will present their own suggestions or opinions on the current problems of the future partner robot company。

Key words: educational robot; marketing strategy; innovation; Continuous development

目录

第一章 绪论 4

（一）研究的背景和意义 4

（二）研究内容和目标 5

（三）研究的思路和方法 6

第二章 市场营销战略相关理论综述 6

（一）STP理论 6

（二）4Ps营销理论 7

（三）SWOT分析法 8

第三章 未来伙伴机器人公司基本情况及营销环境分析 9

（一）未来伙伴机器人公司现状及营销现状简介 9

（二）宏观环境分析 9

（三）CDN市场需求分析 10

（四）行业竞争态势分析 10

（五）资源能力分析 11

（六）SWOT分析 11

第四章 未来伙伴机器人公司营销战略制定 12

（一）蓝汛公司战略目标 12

（二）目标市场细分 12

（三） 市场定位 13

第五章 未来伙伴机器人公司营销策略的制定与实施