JS银行江苏省分行中小企业业务战略转型
在此背景下，本文以实证分析为主，基于银行战略管理机制流程研究JS银行江苏省分行中小企业业务战略转型。通过对内外部环境分析和银行中小企业业务现状分析，提出战略转型策略，然后从中小企业业务的行业、区域、产品、风险四个方面对JS银行江苏省分行的战略转型实施策略提出建议。文章最后总结JS银行中小企业业务战略转型战略控制的关键点，为战略转型的实施提供保障。
关键词 JS银行江苏省分行 中小企业业务 战略转型
毕业论文外文摘要
Title JS bank branch of Jiangsu province SME business strategic transformation
Abstract
At present, SME business of China's commercial Banks is in a critical period of comprehensive reform, profound changes have taken place in internal and external business environment. On the one hand, the external macro economic situation changes, the interest rate liberalization goes further, Banks’ lower interest margin will become a long-term trend. At the same time, financial disintermediation is serious, the customer bargaining is more power. These force commercial Banks have to find new profit point. SME, on the other hand, although the contribution to the economic is giant, the financing problem hasn't been solved yet. And the applications of the big date in the bank, the introduction of computer technology, the improvement of the innovation consciousness and the promotion of management system are pushing the commercial Banks to conduct small and medium-sized enterprise business transformation.
In this background, this text research JS bank branch of Jiangsu province SME business strategic transformation based on the strategic management process. After internal and external environmental analysis and the status quo of bank SME business analysis, the text puts forward strategic transformation strategy, and then gives out suggestions from industry, region, product, risk four aspects for the implementation strategies. Finally summarizes key points of the JS bank of SME business strategy transformation strategy, which guarantees the implementation of the strategic transformation.
Keywords JS bank branch of Jiangsu province, SME business, strategic transformation
目录
1 绪论 1
1.1 研究背景 1
1.2 研究意义 2
1.3 相关研究文献回顾 4
1.3.1 战略管理国内外相关研究 4
1.3.2 银行战略转型国内外研究 4
1.3.3. 银行中小企业业务相关国内外研究 6
2 商业银行战略转型相关理论与方法 8
2.1 银行战略的概念界定 8
2.2 银行战略管理的理论基础与机制流程 8
2.2.1 银行战略管理理论 8
2.2.2 银行战略管理的机制流程 11
3 JS银行江苏省分行中小企业业务战略分析 14
3.1 外部环境分析 14
3.1.1 宏观环境分析 14
3.1.2 微观环境分析 15
3.2 内部资源分析 23
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