北京上海会议业发展的比较研究
毕业论文关键词：京沪会议业；比较研究；差异化发展
Comparative Research of Beijing And Shanghai Convention Industry Development
Abstract: As a vital part of MICE, the convention industry has been developing dramatically for the past 11 years in China. At the same time, Beijing and shanghai have become representatives since they made great contributions on the development of country's MICE industry economy. Therefore，this paper aims to make a research and study the convention industry on the development of Beijing and Shanghai，describing industry conferences which has brought important influence and the advantages to these two cities and their surrounding areas. Besides, through analyzing the related factors ,concluded that Beijing and Shanghai have different development characteristics and problems. What's more, effective suggestions have been made by comparing with Thailand. Finally, the article prospects for the future of Chinese conference industry, suggesting that government should put much more emphasis on the development of conference industry through encouraging and guiding
Keywords: Shanghai and Beijing convention industry；Comparative Study；Differentiation development
目录
摘要 i
Abstract i
目录 ii
1 引言 1
2 会议相关理论概述 2
2.1 我国对“会议”基本含义的界定 2
2.2 ICCA国际会议标准 2
2.3 UIA国际会议标准 3
3 京沪会议业发展现状概述 4
3.1 北京会议业发展现状 4
3.2 上海会议业发展现状 7
4 京沪会议业发展内外部因素对比分析 11
4.1 京沪会议业外部因素对比 11
4.2 京沪会议业内部因素对比 13
5 泰国会议产业发展对京沪会议发展的借鉴 16
5.1 泰国会议产业发展特点 18
5.2对于京沪会议业的借鉴 19
6 京沪会议业的差异化发展 20
6.1 北京会议业差异化发展方向 20
6.2 上海会议业差异化发展方向 20
致谢 22
参考文献 23
1 引言
在世界很多地方，会议业以其对经济和社会作出的杰出贡献越来越受到政府的高度重视。会议业的发展有利于促进城市化建设、完善城市分配功能、扩大城市对周边地区乃至全国的影响、增加社会就业、加深文化交流传播等等，对于一座城市乃至国家的发展建设经济以及社会效益效果显著。随着我国市场经济的高速发展和十二五规划的不断落实，我国的会议产业进入全面发展阶段。作为中国的政治文化中心和经济中心，北京和上海近十年会议业的发展可谓迅猛且具代表性，然而两者在发展的同时也不断面临一系列问题亟待解决，“重展览，轻会议”便是一个突出现象。根据会展信息发布平台网站显示，可以明显看出展览的数据比会议的数据要多出很多，从这一现象可以看出目前我国对会议业的重视程度还远远达不到标准，诸多缘由致使会议业前进脚步缓慢，不可否认的是会议业市场存在着巨大发展潜力与发展空间，因此如何进行会议产业改革与创新是政府及企业当下迫切需要解决的难题。