中国轿车出口贸易的现状和发展策略+SWOT分析
毕业论文关键词：中国轿车出口；贸易现状；发展策略
Analysis of the current situation and development strategy of Chinese car export
Abstract: As one of the most popular vehicle, car is not only the important mark of our science and technology development, but also a capital intensive, technology intensive and talent intensive industry with high economic benefit and strong comprehensive competitiveness. Due to the decisive role of sedan in our car exportation, we should analyze the present condition of Chinese car exportation and its problem comprehensively on the basis of international trade theory; focus on the changes of car development trend; find out the root of its problem from every aspect in challenge, and then come up with the resolution. All of this aim to a health and long-term growth development of our car industry, realize the transform from a great car-used country to a great car-making country, and finish a great-leap-forward development. If those problems cannot be solved in time, there will be a profound impact on our future car exportation condition, even on the expansion of overseas car market, the international market trade rule and prosperous development of world economy. Considering of this, the thesis based on the comparative advantage theory, the theory of factor endowments , the home market effect, SWOT analysis, etc to look for the develop strategy aim at Chinese car exportation from the present condition of domestic and foreign market development, their problems and the tendency.
Key Words: Chinese car export; Trade status; Development Strategy
目录
引言 1
（一） 研究目的 1
（二） 研究意义 1
（三） 主要内容 1
一、中国轿车出口发展现状 3
（一） 轿车出口的规模不断扩大 3
（二） 轿车出口以一般贸易为主 4
（三） 轿车出口市场呈现多元化 4
（四） 自主品牌轿车成为出口主力 6
二、中国轿车出口贸易的SWOT分析 8
（一） 轿车出口贸易的优势 8
1、 生产成本低优势突出 8
2、 大国市场优势明显 8
（二） 轿车出口贸易的劣势 9
1、 低质低价竞争，缺乏自主知识产权 9
2、 售后服务体系不健全 9
（三） 轿车出口贸易的机会 10
1、 上海自贸区给国内轿车业带来的机会 10
2、 全球轿车产业重心东移 10
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