大学生参与互联网金融应用现状的调查分析
摘 要随着互联网金融行业不断地向大学生群体渗透，使得在校大学生对互联网产品的需求也越来越旺盛。他们可以消费的资金不多，但是购买欲望强烈；他们对于投资理财的知识欠缺，但是愿意去尝试。所以大学生群体就成为了互联网金融的重要服务对象。并且大多数互联网金融企业与平台都想在大学生群体上分一杯羹。85137
为了更好的了解大学生对于互联网金融的认识和使用情况，设计了调查问卷，通过对杭州在校286名90后大学生为研究对象，主要从互联网金融对不同年级大学生的渗透、不同年级大学生群体对互联网金融的认识、同学间p2p的可行性、平台的接受程度进行调查分析。
调查结果显示，大学生对互联网金融的了解认识，大一大二年级比较单一和不足，不同年级大部分学生可以接受同学间的P2P。同时也可以看出，他们对于金融理财消费普遍能接受，并且也享受着互联网金融再来的方便。最后，也对互联网金融大学生消费理财方面健康发展提出意见。
Abstract
With the Internet financial industry continues to penetrate the college students, making college students demand for Internet products is also growing。 They can spend a lot of their own, but the desire to buy strong; they lack knowledge of investment banking, but willing to try。 Therefore, college students on the Internet has become an important financial services。 And most of the Internet financial companies and platforms want to share a cup of soup on the college students。
In order to better understand the students' understanding of Internet banking and usage, design the questionnaire, through to the Hangzhou School of 286 College Students as the research object, mainly from the Internet Banking for the students of different grades and different grades of the penetration of the student population of Internet financial knowledge among the students, the feasibility of P2P platform, acceptance investigation and analysis。
Survey results show that college students on the understanding of Internet banking, sophomore year is relatively simple and inadequate, different grades of most students can accept P2P。 It can also be seen that they are generally acceptable for financial management, but also enjoy the convenience of Internet banking again。 Finally, the views on the healthy development of Internet banking consumer finance。
Keyword：College students; Internet financial; market; actuality
目 录
一． 引言 4
1。 研究背景 4
2。 大学生互联网金融发展程度和问题 。4
3。 拟解决问题 。 5
二． 理论基础 5
1。 问卷设计理论 。5
2。 问卷设计原则 6
3。 互联网问卷设计优点 6
4。 交叉分析理论 。 。6
5。 调查范围 6