摘    要

随着中国会展经济的发展，会展业的发展已从数量增长转变为质量增长。面对会展影响会展市场逐步成熟的局面，会展业已成为许多会展经济发展和提高市场竞争力的战略任务。

乌鲁木齐是我国西部城市当中发展潜力较大的城市，然而，目前乌鲁木齐的会展现状令人担忧。乌鲁木齐大小会展虽有无数，但真正具有参考价值，做到成功的会展却是少数，也就是缺乏品牌的会展。事实上，乌鲁木齐有很多会展品牌，但一般的会展品牌基础相对薄弱，真正能与国际会展品牌竞争的少之又少。本文运用实证分析，从乌鲁木齐的会展业视角，对会展的概念和内涵进行了界定和分析，了解影响会展业发展的影响因素以及现状和存在的问题，提出了提升会展水平的战略。85131

最后得出结论：乌鲁木齐要想成功发会展展业，要注重会展业的定位，整体流程中的服务，以及宣传推广，这样才能整体塑造乌鲁木齐会展业的发展。 

毕业论文关键词：会展业；塑造；影响因素

Abstract

With the development of exhibition economy in China, the development of exhibition industry has changed from quantity to quality。 The exhibition has become a strategic task for the development of exhibition economy and the improvement of the market competitiveness。

Urumqi is a city with great potential for development in Western China。 However, the present situation of Urumqi is worrying。 Although there are numerous small and medium-sized exhibition in Urumqi, but the real reference value, so that the success of the exhibition will be a few, that is, the lack of brand exhibition。 In fact, there are a lot of exhibition brands in Urumqi, but the general exhibition brand foundation is relatively weak, really can compete with the International Convention and exhibition brand less and less。 This paper uses empirical analysis, from the perspective of Urumqi's exhibition industry, defines and analyzes the concept and connotation of the exhibition, to understand the factors that influence the development of the exhibition industry and the influence of current situation and existing problems, put forward to enhance the level of strategic exhibition。源Q于W优H尔J论K文M网WwW.youeRw.com 原文+QQ75201.,8766

Finally, we can draw a conclusion: in order to develop the exhibition industry in Urumqi, we should pay attention to the orientation of the exhibition industry, the service in the whole process, and the promotion, so as to shape the development of Urumqi Convention and Exhibition industry。

Key words: MICE industry; shaping; influencing factors

目    录

摘要 1

Abstract 1

1 引言 3

1。1 研究的背景和意义 3

1。1。1研究的背景 3

1。1。2研究的意义 3

1。2 研究的内容 4

2 会展的相关理论研究和文献综述 5

2。1 会展理论 5

2。2 会展品牌及文献综述 5

3 影响乌鲁木齐会展业的发展的影响因素 7

3。1 会展定位 8

3。2