阿里巴巴互联网金融发展研究+SWOT分析
关键词 互联网金融 电子支付 阿里巴巴 发展模式 在线小额贷款
毕业论文外文摘要
Title Study on the Development Model of Online Finance
— A Case Study of Alibaba Group
Abstract
Internet finance， as a new financial， Alibaba and other companies were widely used Internet banking is not just a simple integration of Internet and finance， but based on the mobile network technology， a new model to meet the new demands spontaneous formation It is the emerging field of Internet concepts and the integration of traditional finance. With the rapid development of electronic commerce， Internet companies has a huge user information， user preferences and needs analysis through the cloud， and then combined with the traditional finance， formation of the current variety of Internet companies. The spirit of the Internet is "open， equality and cooperation， sharing"， through the Internet and other tools that enable collaboration and participation of our traditional banking is improved， costs fell in the middle， which is not only virtually created many network investment platform and some emerging commercial business model， but also for the development of new enterprises play an important role in promoting.
In this paper， the current popular Internet financial sector， Alibaba Group， for example to analyze study outlining the history of Alibaba，focusing on the internal operating mechanism Alibaba current commercial systems，the overall format of the Internet to summarize and present several common Internet financial model.
Keywords Internet Finance Electronic Payment Alibaba Development Model Online Micro-Cred
目 次
1 绪论 1
1.1 选题背景及研究意义 1
1.2 国内外发展与研究现状 2
1.3 主要研究内容和基本框架 2
2 互联网金融发展概述 4
2.1 互联网金融概念的界定 4
2.2 互联网的发展 4
2.3 我国互联网金融的发展 5
2.4 我国互联网金融的发展模式探析 6
3 互联网金融实例一阿里巴巴集团分析 9
3.1 阿里巴巴集团介绍 9
3.2 阿里巴巴集团发展互联网金融的战略布局 9
3.3 阿里集团“商业生态系统”分析 11
3.4 阿里巴巴商业模式的核心 13
3.5 阿里金融的SWOT分析 16
4 阿里巴巴互联网金融成功经验及其对传统金融的启示 18
4.1 加大对客户体验的重视，提升现有的服务流程 18
4.2 为避免客户流失，涉及电商平台 18
4.3 加强互联网与传统金融的资源整合和合作 18
结论 20
致谢 21
参考文献 22