O2O对进口食品销售的影响研究
毕业论文关键词 ：进口食品；O2O；销售
Research on the impact of O2O about the sales of imported food
Abstract: With the development of network technology, logistics technology and economic globalization, Chinese consumers want to get more and better food, there will be increasingly strong demand for high quality imported food in China. In this background, the B2C mode cannot meet the needs of the consumers, cannot bring importers good sales feedback, it has many shortcomings. In recent years, O2O concept was born, flex its muscles in many business fields, the application of O2O mode in the field of import food sales is becoming more common, the leading e-commerce enterprise accelerating their O2O strategy one after another, many large supermarkets want to make the transition to O2O enterprises. What's the impact of the O2O model on the sale of imported food? The author analyzes the advantages of O2O mode, surveys the practical application of the O2O mode and the development of imported food sales, to research on the influence of O2O model on the sale of imported food. To analyze the potential problems and give some reasonable suggestions, provide guidance for the further applications of O2O.
Keywords：imported food；O2O；sale
目录
一、 绪论 1
（一）研究背景 1
（二）研究目的和意义 1
1、研究目的 1
2、研究意义 2
二、 进口食品销售存在的问题 3
（一）市场的不规范 3
1、无中文标签或标签信息不规范，存在安全隐患 3
2、“山寨”进口食品充斥市场，消费者难辨真假 3
3、进口食品“身份”无法验证，文权难度大 3
4、销售方不具备健全的经营主体资格 3
（二）实体店销售存在的问题 3
（三）普通B2C模式存在的问题 4
1、信任问题 4
2、销量与库存 4
3、物流与售后 4
三、 O2O模式简介 6
（一） O2O的起源 6
1、O2O概念 6
2、O2O发展历程 6
3、O2O发展前景 6
（二）O2O模式分类 7
1、先线上后线下模式 7
2、先线下后线上模式 7
3、先线上后线下再线上模式 8
4、先线下后线上再线下模式 8
四、进口食品销售中应用O2O的基础和优点 9
（一）进口食品销售中应用O2O的基础 9
1、进口食品市场本身利好不断，为O2O的应用打下了基础 9
2、O2O顺应了消费者对供应链的控制力提升的潮流。 9
（二）进口食品销售中运用O2O模式优点 10