广告展中的文化创意和创新技术的研究
毕业论文关键词：文化创意产业；广告展；创新技术；
Cultural and creative in Advertising Exhibition and Innovative Technology
Abstract：In recent years, the cultural creativity industry gradually be taken seriously, but also recognized by many enterprises for into their development strategy. As a new economic development an important part of the cultural creative industries of the construction of the technical innovation for its role in the field of different industries and has played a decisive influence. In the use of innovative technology, convention and exhibition has become the intelligent part of the essential experience. From advertising reflects the current situation of the development of advertising industry in the exhibition, as part of the cultural creative industries, both supplement each other, the packing of the products and services of the enterprise, the promotion of play a major role, along with the rapid development of economy, advertising exhibition of cultural creativity in the integration of high-tech applications, the propaganda, or on the service concept, service quality has significant improvement. In the "twelfth five-year" national strategic planning, exhibition industry is for creative industry top ten key development industry. Demand for advertising exhibition industry to promote or national strategic planning preferential measures, will provide the exhibition industry to provide internal and external power. How can advertisements of cultural creativity develop on the current situation, through which technological innovation can be developed? In this paper, several kinds of technology as an example of advertisements to visualize how innovation and cultural creativity in advertising exhibition, combining with its advertising exhibition of cultural creative industry development in our country, puts forward some countermeasures for the current development status of and reference opinions.
Key Words：Cultural and creative industries； Advertising exhibition industry；3D Printing
目 录
一、绪论 4
（一）研究背景 4
（二）研究意义 5
1、研究广告业的意义 5
（1）、理论意义 5
（2）、现实意义 5
2、研究文化创意产业的意义 6
（三）课题研究的方法 6
1、例证法 6
2、演绎法 6
二、研究述评 7
（一）文化创意产业研究回顾 7
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