双11的发展给我国国际贸易带来的新变化
毕业论文关键词：“双十一”；网购全球化；电子商务
The Development of ‘1111’ Shopping Carnival Brings Our International Trade New Changes
Abstract: With the acceleration of economic globalization, from1111 Shopping Carnival just want to do a Taobao Mall shopping festival, so that we can remember “Taobao”, become the business, the express industry, the payments industry, third-party services, and related industries such as electronic business platform of shopping carnival gradually. This article attempts to "1111 Shopping Carnival " change in our country, analyzes the new changes of 1111 Shopping Carnival changes to China's international trade. This paper is pided into five parts， purpose and significance of the status of research and study abroad first part introduces the article; The second part of the "1111 Shopping Carnival " in the development of our country, mainly from the "1111 Shopping Carnival " of the origin and status of two aspects; the third part is the key part of the article analyzes the "1111 Shopping Carnival " for our international trade the new changes, mainly from the current situation of international trade, the impact on China's international trade, three challenges were analyzed; the fourth is of the "1111 Shopping Carnival " in China's development prospects; the promotion and challenges of China's international trade; part V concludes and recommendations.
Keyword: ‘1111’ Shopping Carnival;Global Online Shopping;Electronic Commerce
目 录
绪论 1
一、研究综述 2
（一）研究目的和意义 2
（二）国内外研究现状 2
二、“双十一”在我国的发展 4
（一） “双十一”的由来 4
1、 “双十一”的概述 4
2、 “双十一”的网购全球化 4
（二） “双十一”的发展与现状 5
1、 “双十一”的初始发展 5
2、 双十一”发展中体现的特点 5
(1) 电商的强大聚合用户能力得以体现 5
(2) 电商的渠道地位强化 5
(3) 双十一的货源准备成为年度生产供应计划 6
(4) “双十一”成为整体的消费者节日 6
(5) 促生新的互动模式以及商家的组织模式 6
(6) “双十一”未来发展模式构想 7
3、“双十一”的改变 7
三、 “双十一”对我国国际贸易发展带来的影响 9
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