我国跨境电商发展现状与对策研究
在最近几年当中，我国外贸出口量虽然在逐渐增加，但是，增长速度明显下降，然而其中跨境电商的成交量却居高不下。一方面是由于我国国内许多企业都跨入跨境电商这一领域；另一方面，许多传统的外贸纷纷都向跨境电商转型。影响跨境电商成长的几个因素是国家政策、资金结汇以及物流等方面。对这些难题进行分析讨论，政府以及各企业相应的采取了有效的解决方法，比如完善法制法规信用制度，构建物流云服务供应链，积极开拓国外贸易市场等。这样才可以保证跨境电商得以安稳快速的发展。
毕业论文关键字：跨境电商；发展现状；对策研究
Abstract Cross-border electricity supplier have gradually compelled after 2011, with the continuous development of the domestic electricity supplier. The cross-border electricity supplier transactions of China has reached 3.1 trillion Yuan on 2013. It's expected to reach 6.5 trillion Yuan by the mid of 2016, while it only reach 0.8 trillion Yuan in 2008. The average annual growth rate of cross-border electricity supplier will be near 30%.
In recent years, China's export growth rate decline continuously, though cross-border electricity supplier has maintained strong growth momentum. On one hand, all the domestic electricity business magnates start cross-border electricity supplier business; on the other hand, the traditional foreign trade enterprises begin transforming to cross-border collective electricity supplier. The bottleneck restricting the development of cross-border electricity supplier lies in policy, technology, finance and settlement.The relevant departments and the majority of the electricity business enterprises have introduced support policies, strengthen the market regulation, and gradually improve the payment and logistics system, to protect the Cross-border e-commerce security development effectively.
Key words：Cross-border electricity; Current situation of the development Countermeasure research
目 录
第一章 绪论 1
1.1研究背景 1
1.2研究意义 1
1.3本文的主要内容 2
第二章 我国跨境电商的发展现状 3
2.1跨境电商在国内市场的巨大潜力 3
2.2跨境电商以B2B为主，但B2C发展迅速 3
2.3跨境电商发展具有国内国际多重优势 4
2.4更加多元化的跨境支付结算方式 5
2.5政策助力跨境电商发展 5
第三章 我国跨境电商两大主要模式实例分析 7
3.1跨境出口B2B网站电商——阿里巴巴 7
3.2跨境出口B2C网站电商--Lightinthebox（兰亭集势） 8
3.3本章小结 8
第四章 我国跨境电子商务存在问题分析 10
4.1国内消费水平过低 10
4.2通关难题 10
4.3跨境支付问题 10
4.4信用问题 11
4.5物流问题 11
4.6侵犯国内外知识产权 12
第五章 促进我国跨境电商发展的策略研究 13
5.1我国政府关于跨境电商发展的主要任务 13
5.2完善法制法规信用制度 13
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