农村商业银行竞争力分析
毕业论文关键字：农村商业银行；现实竞争力；潜在竞争力；比较分析
Analysis on the Competitiveness of RuralCommercial Banks
Abstract With the continuous progress of China's financial innovation and the rapid rise offinancial institutions, the competition among the major organizations is increasinglyfierce. At present, China's banking system is also gradually improved apart from thestate run commercial banks and policy banks. China has also established citycommercial banks, rural commercial banks, rural cooperative banks and so on. Howthese small and medium banks stand in an invincible position in the competition, is aquestion that worth exploring.Recent years, with the gradual improving of socialist new rural work, and thereform of rural cooperative banks, rural financial market is gradually expanding andattracting the attention of a variety of commercial banks. Therefore, this paper takesthe rural commercial banks for an example, and analyzes the competitiveness of ruralcommercial banks deeply. Now, the domestic and foreign research about the ruralcommercial banks is not too much. Most people are on the competitiveness ofstate-owned banks, thus ignoring the hot topics. Therefore, this paper tries to uses themethod of comparative analysis to construct our country’s rural commercial bankcompetitiveness evaluation index system, and to measure the level of competitivenessof China Rural Commercial Bank, and give some personal opinions on how toimprove the competitiveness of rural commercial bank.
Key words: rural commercial banks; reality competitiveness; potential competition;comparative analysis
目录
一、引言1
（一）选题背景及意义1
（二）国内外相关研究回顾2
（三）研究思路及方法3
（四）研究创新及不足之处4
二、农村商业银行发展历程及现状5
（一）农村商业银行的相关概念5
（二）农村商业银行的发展历程5
（三）农村商业银行的发展现状6
三、我国农村商业银行评价体系的构建与选择9
（一）构建评价指标体系的设计原则9
（二）农村商业银行竞争力评价指标选择10
四、农村商业银行竞争力的比较分析11
（一）现实竞争力的比较分析11
（二）潜在竞争力的比较分析14
五、提升农村商业银行竞争力的对策建议17
（一）进行金融业务创新，开发农村商业银行特色产品17
（二）打造企业竞争优势17
（三）大力发展中间业务17
（四）加强风险管理，控制信贷风险18
（五）扎根县域、注重市场定位18
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