由吉利收购沃尔沃引发的思考+文献综述
关键词 并购 融合 优势 挑战
毕 业 论 文 外 文 摘 要
Title Thoughts on Geely’s Volvo Purchase
Abstract
Zhejiang Geely Holding Group's of Chinese autombile enterprises acquisition of the Ford Motor Company Volvo car company that "she tun xiang" merger events caused domestic and international repercussions.Through the acquisition of Volvo cars,whether it can be the core manufacturing technology and brand effect,whether it can quickly enhance the value of their own enterprises and corporate status,whether it can be accelerate into the domestic,and even the global benchmarking brand?Geely is able to successfully navigate the Volvo,whether can very well be the two fusion,sublimation,whether can become M&a history of a legend?This a serise of problems and unknown attracted from all walks of life to the study.This paper mainly through the analysis of Volvo has advantages and disadvantages,in addition to the domestic and international successful M&A case study,summed up a series of Chinese enterprises,especially the autombile industry in the merger and acquisition is the problems should be paid attention to,and the successful completion of M&A development method.
Keywords M & A integration advantage challenge
目录
1 绪论 1
2 吉利收购沃尔沃的必然性 1
2.1 企业并购的理论依据 1
2.2 吉利所处的政治、经济背景 3
2.2.1 政治背景 3
2.2.2 经济背景 3
2.3 吉利收购沃尔沃的人为因素 3
3 吉利收购沃尔沃的社会效应 4
3.1 吉利收购沃尔沃所带来的好处 5
3.1.1 从吉利角度看 5
3.1.2 从沃尔沃角度看 5
3.1.3 从中国角度看 6
3.2 吉利收购沃尔沃存在的挑战 6
3.2.1 知识产权的存疑 6
3.2.2 品牌整合的困难 6
3.2.3 工艺水平的差距 7
3.2.4 文化素养的差异 7
3.2.5 管理能力的不足 8
3.2.6 扭亏为盈的挑战 8
4 国内外成功并购案例分析 9
4.1 国内案例，联想收购IBM的PC业务 9
4.2 国外案例，索尼收购爱立信个人终端通信业务 10
5 结合中国现状浅谈对汽车企业并购的几点意见 10
5.1 中国现状简析 11
5.1.1 汽车产业的发展现状及趋势 11
5.1.2 并购国外汽车企业的动机 11
5.1.3 海外投资理念的转变 11
5.1.4 国家政府给予的政治、经济上的支持 11
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