摘要在当今经济全球化的时代下，以文化为核心的软实力的竞争成为国际竞争的重要内容。许多国家为了发展自身的软实力，都从战略层面大力发展本国的文化产业，对外塑造和传播本国的文化形象。中国早在的十七大报告中就提出了文化软实力概念，自那以来，文化软实力的重要性渐渐被提升到国家战略的高度。美国作为西方最发达的国家，其发展文化软实力的成功进程有目共睹。相比而言，中国文化软实力的构建还存在着缺乏学科支撑、文化建设不够、对外传播力不足等问题。因此，研究美国文化软实力的成功经验将对中国提升国家文化软实力，具有不容忽视的意义。68236

毕业论文关键词  文化软实力  美国经验  启示     

毕 业 论 文 外 文 摘 要

Title  The Experience and Enlightenment for American’s Development of Cultural Soft Power                 

Abstract

Nowadays, with the fast process of global economic, competition of soft power with culture as the core has become an important content of international competition. In order to develop their own soft power, many countries develop the countries’ cultural industry from strategic level, shaping external image and spreading their own culture. In the report of the 17th national congress, China proposed the concept of cultural soft power. Since then, the importance of cultural soft power has been gradually promoted to the height of national strategy. As the most developed country in the west, American’s development of cultural soft power is successful. In contrast, in the construction of cultural soft power in China, there exist such problems, such as lack of academic support, inadequate cultural construction and foreign propagation force. Therefore, Studying the successful experience of American culture soft power has significant meaning for promoting national culture soft power in our country.

Keywords  Cultural Soft Power  American Experience  Enlightenment  

目   次

1  绪论 1

1．1  研究背景 1

1．2  研究意义 2

1．3  研究思路及研究方法 2

2  相关概念界定及文献综述 4

2．1  相关概念界定 4

2．2  “文化软实力”相关文献综述 5

3  美国提升文化软实力的经验研究 7

3．1  完善文化政策法规体系，提升文化软实力 7

3．2  壮大文化产业，提升文化软实力 7

3．3  结合政府引导与市场运作，提升文化软实力 8

3．4  加大文化传播力度，提升文化软实力 8

3．5  积极推行文化外交，提升文化软实力 9

4  美国提升文化软实力对中国的启示 10

4.1  中国文化软实力建设分析 10

4.1.1  中国文化软实力发展现状 10

4.1.2  中国文化软实力发展存在的问题与不足 10

4.1.3  提高文化软实力建设的意义 11

4.2  美国经验对中国文化建设的启示