摘要：海外代购的火速发展主要因其价格优势和品牌优势可以满足消费者的个性化需求。并且简单便捷的操作也不断吸引不同年龄段的消费者。海外代购可分为私人代购和网站代购两种。私人代购分熟人代购和专职代购；后者为专业类的购物网站,例如天猫国际、聚美优品、小红书等购物网站。但是不论通过哪种方式进行代购，消费者普遍都遇到过收到假货和物流过慢的问题。虽然海外代购越发方便人们的生活，但海外代购的高风险使得消费者万一上当受骗，将会产生极高的维权成本。本文笔者系统的分析和研究了“海外代购”的不同运营模式的利弊，将两种方式进行比较，通过了解两种海外代购方式的消费风险，并寻找对应的防范方法。69515

毕业论文关键词：海外代购；线上销售平台；发展前景分析；风险防范；

Analysis on the Operation Mode and Advantages and Disadvantages of Overseas Shopping Service——Taking the Online Sales Platform as an Example

Abstract：The rapid development of overseas purchasing is mainly due to its price advantage and brand advantage to meet the inpidual needs of consumers. The simple and convenient operation also continue to attract different age groups of consumers. Overseas purchasing can be pided into two types: private purchasing and website purchasing. Private purchase also can be pided into acquaintances purchasing and full-time purchasing; website purchasing for the professional category of shopping sites, such as T-mall International, Jumei。com, Red and other shopping sites. Regardless of the way through which purchasing, consumers generally encountered the problem of receiving fake and logistics too slow. Although the overseas purchasing more convenient to people's lives, but the high risk of overseas purchasing makes consumers deceived, will have a very high cost of ownership. In this paper, the author systematically analyzes and studies the advantages and disadvantages of the different operating modes of "overseas purchasing", compares the two ways and understands the consumption risk of the two kinds of overseas purchasing methods and finds the corresponding prevention method.

Key words：Overseas Shopping； Online sales platform；Analysis of development prospects；  Risk prevention

目 录

一、绪论 1

（一）研究目的与意义 1

（二）文献综述 1

（三）研究方法 3

1、查阅文献 3

2、调查问卷 3

（四）研究内容 3

二、海外代购的现状分析 4

（一）海外代购的概述 4

1、什么是海外代购 4

2、海外代购的特点 4

（二）海外代购的现状分析 4

1、海外代购的发展现状 4

2、海外代购的类型 6

三、海外代购的运营模式分析 8

（一）私人微商运营模式分析 8

（二）专业购物网站运营模式分析 8

1、M2C模式 8

2、B2C模式 9

3、C2C模式 9

4、海外直邮 9