摘要近些年，电子商务飞速的发展促进了中国经济的腾飞。即便是在经济情况不景气的情况下，实体经济遭到了巨大的打击，电子商务仍在缓慢的走着上坡。消费者消费需求日趋多元化,催生了跨境电子商务的发展。跨境电商平台为消费者购物提供了便捷的途径。跨越国境的交易，使物流配送问题成为了交易的以顺利完成的重要因素。

本文研究的是基于大数据时代背景下，跨境电商第三方物流企业的商业运作模式。利用MALERBA对熊彼特产业创新理论的丰富，从技术创新理论与行为主体网络关系两个方面入手，以国内最大的跨境电商平台阿里巴巴的物流系统，菜鸟网络为研究对象。对其大数据与云技术及多方合作关系进行分析。71726

最后得出结，希望对我国其它电商跨境3PL企业或跨境电子商务平台给予经验的借鉴。

毕业论文关键词：跨境电子商务、第三方物流、 跨境电商第三方物流 

Abstract: Recent years, with the development of e-commerce promoting, Chinese economic was growth. Even in the global economic downturn, the real economy has suffered a huge blow, e-commerce is still in a slow walk uphill. Consumer demand has become persified, promoted the development of cross-border e-commerce. Cross-border electronic business platform provides a convenient way for consumers to shop. Across borders, the logistics distribution problem has become an important factor in the successful completion of the transaction.

The background of this paper is based on large data, cross-border electricity third party logistics enterprise's business model. From MALERBA to Schumpeter's rich industrial innovation theory, from the technology innovation network theory and behavior subject two aspects. To the nation's largest cross-border electric business platform Alibaba's logistics system, novice network as the research object. The big data and cloud technology and cooperative relationship are analyzed.

The final conclusion, to the other in China electricity cross-border 3 pl enterprise or cross-border e-commerce platform gives experience for reference.

Finally come to the conclusion, hoping to other electricity suppliers in China cross-border 3PL business or cross-border e-commerce platform to give experience to learn from.

Keyword: e-commerce； 3PL； Third party logistics model；

目录

一、绪论 4

1.1研究背景 4

1.1.1大数据时代商业价值及发展趋势 4

1.1.2跨境电子商务物流发展趋势 4

1.1.3大数据背景为跨境电商物流服务提供的发展 5

1.2研究问题 5

1.2.1大数据驱动下物流网络发展模式 6

1.2.2技术驱动背景下跨境物流模式的现状及问题 6

1.2.3以菜鸟网络为案例的研究对整个跨境电商3PL企业的提升及建议策略 6

1.3研究方法 6

1.3.1文献研究法 6

1.3.2环境分析法 6

1.3.3案例研究法 6

1.4研究的意义 7

二、理论回顾 7

2.1 3PL 7

2.2跨境电子商务3PL 7

2.3产业创新理论 8

2.3.1知识和技术基础