奖励旅游供给市场的现状及趋势研究
THE REASEARCH OF PRESENT SITUATION AND TREND OF INCENTIVE TRAVEL SUPPLY MARKET
ABSTRACT: at first, the incentive travel was popular to foreign countries. Recently, this travelling appeared in domestic market which was characterized as high standard, high quality of service, specialization, humanity and professionalization, and gradually accepted by people at present. In addition, many corporations use incentive travel as a reward to inspire, or spread culture of companies to employees. However, there are some problems existed in domestic market of incentive travel in China. One of the problems is that there hasn’t any integrated theory to support the development of incentive travel, and because of starting later, the industry of incentive travel haven’t been dominated in the industry of tourism. This tissue will use Shanghai as example, and combine with supplier, buyer and customer to analyze the current situation of domestic market. Furthermore, the lecture will speculate the trend of development of incentive travel in Shanghai.
Keywords: shanghai; incentive travel; supply market
目 录
引 言 1
一、绪论 2
（一）研究的背景和意义 2
1．课题的研究背景 2
2．课题的研究意义 3
（二）研究的现状和发展趋势 3
1．课题的研究现状 3
2．课题的研究发展趋势 3
（三）研究的内容和目标 4
1．课题的研究内容 4
2．课题的研究目标 4
二、奖励旅游供给市场发展分析 5
（一）奖励旅游对于会展产业的作用 5
1．奖励旅游的概念 5
2．奖励旅游市场对会展产业的作用 5
（二）奖励旅游的市场开发 6
1．奖励旅游产品的开发 6
2．精心策划旅游产品 6
3．奖励旅游与接待服务者 7
4．奖励旅游市场开发策略 7
三、上海奖励旅游供给市场调查 8
1．问卷分析 12
2．调查结语 16
3. 以上海为实列讨论奖励旅游发展现状及趋势 16
四、开发奖励旅游市场的对策和建议 17
五、展望 18
致 谢 19
参考文献 20
附录：“奖励旅游供给市场量”调查问卷 21
本文作者发表的论文及获得的主要奖项 26
引 言
随着中国的经济发展、国力提升，与其他文化有冲突也有融合。奖励旅游便是其中之一。奖励旅游最先兴起与美国、英国等国家，它作为一种管理公司的有效手段，激励员工、吸引忠诚客户的一种奖励方式。正逐渐在我国受到越来越多的关注。随着外资企业进入我国，奖励旅游业也逐渐的兴起并发展。当今的奖励旅游已经成为传播企业文化，刺激公司发展的一种方式。
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