摘要：作为文化产业中的高端产业--传媒业，对于我国的经济发展意义重大，经过几十年 的发展，我国传媒行业日渐成熟，发展势头良好。在 2015 年成为世界媒体 500 强入选企 业数量第二的国家/地区，但是，与发达国家相比差距巨大。本文对比了我国的传媒业上 市企业与发达国家的传媒业企业的经营能力与盈利能力，发现我国传媒行业在国际市场上 的影响力及竞争力都非常低。这其中有几个重要的影响因素：（1）我国政府部门对于传媒 业的管制过多，并没有完全开放，实现充分的市场化，企业的经营模式及管理都有很多问题；（2）我国传媒业的盈利模式较单一[1]；（3）我国传媒企业在全球上的市场份额占比较少，十几家跨国传媒业公司垄断了国际文化传媒市场[1]。最后对以上提及的三个影响因素 提出了相应的对策。74396

毕业论文关键词：传媒行业,上市公司，核心盈利能力

Abstract: As a high-end industry in cultural industry, media industry, the significance of China's economic development is remarkable, after decades of development, China's media industry is increasingly mature, the development of good momentum。 In 2015 to  become the world's top 500 media companies selected second of the number of countries / regions, however, compared with developed countries, the gap is huge。 This paper compares China's media industry listed companies with the developed countries of the media industry's operating capacity and profitability, found that China's media industry in the international market influence and competitiveness are very low。 The several important factors: (1) government departments in our country for the control of the media industry too much, and not completely open, to achieve full market, enterprise management mode and management have a lot of problems; (2) the profit pattern of China's media industry is single; (3) in the global market share of China's media enterprises accounted for less, more than a dozen transnational media corporation monopoly

international culture media market。 Finally, the paper puts forward the corresponding countermeasures of the three factors mentioned above。

Key words: media industry,listing Corporation, core profitability

目 录

1 引言 4

2 我国传媒业的发展现状 4

2。1 传媒业的定义及其属性 4

2。2 我国传媒业的发展历史 4

2。3 我国传媒业上市公司的基本情况 5

3 我国传媒业上市公司与发达国家传媒业上市公司对比分析 6

3。1 经营能力对比分析 6

3。2 我国传媒业上市公司盈利情况分析 8

3。2。1 传媒业上市公司整体盈利水平 8

3。2。2 细分的传媒业上市公司子行业盈利水平 8

4 对我国传媒业上市公司的建议 9

4。1 针对报业上市公司的建议 9