摘要伴随着全球消费市场一体化以及电子商务软硬件设施的日益完善，我国在B2C跨境电子商务方面取得了快速的发展。然而，跨境电子商务物流系统建设的严重滞后和高昂的跨境物流成本，严重的阻碍了我国B2C跨境电子商务企业的进一步发展。因此，为了更好地促进我国B2C跨境电子商务的发展，提升其物流服务的效率，我们需要综合考虑经济制度环境、顾客行为偏好、技术管理方式、交易成本等各个方面的影响，科学合理地选择一种适和我国目前处境的跨境电子商务物流模式，从而有效降低物流成本，更高效、更经济、更高质量地推进B2C跨境电子商务业务。首先，对政府来讲，其作为跨境电子商务市场的监管者，应当在现有扶持政策基础上，进一步出台以促进B2C跨境电子商务便利化为重点的专项政策，减少跨境电子商务企业不必要的制度成本；其次，对B2C跨境电子商务企业来讲，应积极构建第四方物流联盟，并致力于为顾客提供定制化跨境物流服务，这将成为其核心竞争力的重要来源。76279

【毕业论文关键词】B2C 跨境电子商务物流；管理模式；创新发展

Abstract With the improvement of the global consumer market integration and e-commerce software and hardware facilities, China's B2C cross-border e-commerce has achieved rapid development。 However, cross-border logistics system construction is seriously lagging behind and the high costs of cross-border logistics, seriously hindered the further development of cross-border B2C e-commerce businesses。 Therefore, in order to better promote the development of China's B2C e-commerce and cross-border logistics services to enhance their efficiency should be considered economic system environment, customer behavior preferences, the impact of technology management, transaction costs and other aspects of scientific and rational way to choose a suitable Cross-border e-commerce logistics model, in order to reduce logistics costs, more efficient, more economical and higher quality to achieve cross-border B2C e-commerce business。 First, the government is concerned, as a cross-border e-commerce market regulators should be based on the existing support policies, in order to further promote the introduction of cross-border e-commerce B2C convenient as the focus of special policies to reduce cross-border e-commerce business Secondly, an important source of cross-border B2C e-commerce enterprises, should actively build the Fourth Alliance, and is committed to provide customers with customized cross-border logistics services, which will become the core competitiveness; unnecessary system cost 。

Keyword:Management;; innovation and development of cross-border B2C e-commerce logistics

目    录

摘    要 I

Abstract I

引言 1

第一章 绪论 2

一、研究背景 2

二、研究意义 2

第二章 文献综述 3

一、国内研究现状 3

二、国外研究现状 3

第三章 研究内容及方法 5

一、研究内容 5

二、研究方法 5

（一）文献研究法 5

（二）案例研究法 5

（三）环境研究法 6

第四章 跨境电商物流发展现状