摘要休闲文化是人类生活的一种重要特征，它不仅是一个国家生产力水平高低的标志，更是衡量社会文明的尺度，是人的一种崭新的生活方式、生活态度。它已经成为全社会关注的领域，人们在飞速发展的时代面前，价值观发生了新的调整和变化,而人们对于休闲娱乐的追求也在慢慢的发生变化。人们用于休闲的时间和对休闲的需求越来越多，休闲产业也随之蓬勃兴起。而现在人们在休闲过程中也越来越注重整体身心的体验感受而不再单一局限于放松身体，缓解疲劳。休闲产业目前呈现快速发展的趋势，并且具有广阔的发展前景。本文将针对休闲文化以及相关的产业进行深入研究，结合实际发展休闲过程中的体验消费。77306

毕业论文关键词：旅游文化；体验消费；发展与创新

The exploration of the consumer experience in urban leisure culture

Abstract Leisure culture is an important feature of human life,It is not only a sign of a nation's productivity level,it is also a measure of social civilization,It is a new way and brand attitude of life。It has become a hot issue in the field of the whole society。New adjustments and changes have taken place in people's values with the rapid development of time。Meanwhile, people's pursuit for leisure and entertainment is changing slowly。People spend more and more time on leisure time and have more  demand for leisure,as a result,leisure industry develops fast in a short time。Now in the process of leisure, people pay more attention to the whole body and mind experience rather than a single limitation to relax the body and relieve fatigue。Leisur industry is developing rapidly and having a broad prospects。This article will focus on leisure culture and the related industry thorough research,to combine with practical experience in the process of development of leisure consumption。

Keywords:tourism culture;experience consumption;development and innovation

目录

0引言 6

1研究的背景及意义 6

1。1研究的背景 6

1。2研究的目的和意义 7

2。休闲文化的含义及发展 7

    2。1休闲文化的含义 7

    2。2休闲文化的发展 8

    2。3中西方休闲文化的对比 9

3。体验消费的概念及分类 9

    3。1体验消费的概念 9

    3。2工业层面的体验消费 10

    3。3商业层面的体验消费 10

    3。4农业层面的体验消费 11

4制约体验消费发展的因素 13

    4。1经营模式固化 13

    4。2监管不完善 13

5体验消费的发展建议 15

5。1推动法治建设 15

5。2新媒体的应用 15

4。3构建职业经理人管理模式 19

结论 20

致谢 21

参考文献 22

城市休闲文化中的体验消费探究