摘要：微信，是一款可以在PC端、移动端即时聊天的通讯工具，从上市至今的几年的时间内凝聚了大批用户群体。现如今，微信俨然成为现代人际关系间重要的联络方式。因此，基于微信的应用如雨后春笋般飞速而生。公司企业或者是个人开发者均可以在微信公众平台上申请账号（即微信公众号），通过申请的公众号，就可以在微信的平台上实现和关注公众号的特定群体在图文、语音、视频等全方位的沟通和互动功能，形成一种线上的互动营销方式。对应用软件的客户来说，基于微信开发的项目与安装在移动端的app相比，基于微信公众平台的更为方便，客户不需要下载安装，只需关注即可；对于开发者或商家来说，不仅降低了对应用开发维护的成本，提升了安全性，而且营销推广方式与传统的营销方式相比成本更低，更加便捷灵活，除此以外，商家还可定期向客户推送相关信息，增加与客户的互动，大大提高了用户粘度。71934

本文描述的企业公众号开发在系统服务的用户层面上分为了两类，用户和管理员。第一类为用户，用户可在用微信账号关注订阅号后，可在用户层面上实现浏览企业信息、商品信息，订单管理和个人信息管理。第二类为管理员，可通过后台管理进入，在这个平台上，管理员可以对商城进行设置，菜单管理，商品管理，订单管理和用户管理等五个功能。两个系统服务相对独立，互不干扰，保证系统的完整和流畅性。

毕业论文关键词： 微信，微信公众平台，订阅号

Development of Enterprise Official Accounts 

Abstract: WeChat, as a cross-platform timely chat tool, in just a few time condensed a large number of user groups。 Nowadays, WeChat has become an important contact between modern interpersonal relationships。 Therefore, the application based on WeChat has sprung up quickly。 Inpiduals, businesses and developers can apply for an account on the WeChat public platform (that is, official accounts), through the public accounts, you can communicate with a specific group in the graphic, voice, video and other aspects of communication and Interactive function on the WeChat public platform, the formation of an online interactive marketing。 Compared with the traditional app, for customers, based on the WeChat public platform is more convenient, customers do not need to download and install, just concerned about the use of the function; for developers or businesses, not only reduces the application development maintenance costs, and enhance the security, but also marketing methods compared with the traditional way of marketing spend lower cost, more convenient and flexible, in addition, businesses can also regularly push the relevant information to customers, increase customer interaction, greatly improved the user’s relationship。

The enterprise public platform described in this paper is pided into two categories, user and administrator, at the user level of the system service。 The first category for the user, the user can use the WeChat account concerned about the subscriptions, you can at the user level to browse the enterprise information, product information, order management and personal information management。 The second category for the administrator, through the background management to enter, in this platform, the administrator can set up the mall, menu management, merchandise management, order management and user management and other five functions。 Two system services are relatively independent, do not interfere with each other to ensure the integrity and fluency of the system。

Keywords: WeChat, WeChat public platform, subscriptions

目 录

目 录 iii

1