摘要问卷调查法是现代社会研究学术和经济生活中必不可少的方法之一，而一份调查问卷社交的质量高低直接关系到整个调查的可信度。所有调查问卷设计在问卷调查中占着非常重要的地位，其中包括问卷的版面设计、语言技巧、提问方式等等。75733

而随着智能手机和4G网络的普及，移动互联网的时代全面到来，人们大部分时候都是通过手机去访问互联网和处理事务。所以传统的人工走访填写问卷的调查方法变得越来越少，而出现越来越多的移动社交网络调查问卷。但是因为社会的发展和移动网联网的改变，传统的调查问卷的设计并不全然适用于移动网络的调查问卷的设计。

本文主要以移动社交网络的代表，微信为例，通过理论研究和问卷研究相结合的方法，基于移动社交网络的调查问卷设计进行了研究分析。首先，本文利用文献归纳法，对移动社交网络概念和特点进行归纳梳理，然后比对传统调查问卷的特点，归纳初步移动社交网络调查问卷的特点。再通过理论的研究归纳出影响移动社交网络调查问卷质量的因素，和问卷调查的方法得出相关数据进行分析，提出了移动社交网络调查问卷设计的一些原则。

The questionnaire survey method is one of the essential methods in the study of academic and economic life in modern society, and the quality of a questionnaire is directly related to the credibility of the whole survey。 All survey questionnaire design is very important in the questionnaire survey, including the layout design, language skills, questions and so on。

With the popularity of smart phones and 4G networks, the era of mobile Internet is coming, most of the time people go through mobile phones to access the Internet and deal with affairs。 So the traditional manual visits to fill in the questionnaire survey method is becoming less and less, and more and more mobile social network survey。 But because of the development of the society and the change of the mobile network, the traditional questionnaire design is not completely suitable for the design of the mobile network。

In this paper, the main mobile social network, WeChat, for example, through the combination of theoretical research and questionnaire research methods, based on the survey of mobile social networks designed to carry out research and analysis。 First of all, this paper summarizes the concept and characteristics of mobile social networks, and then compared the characteristics of the traditional questionnaire, and then summarizes the characteristics of the preliminary mobile social network survey questionnaire。 Through theoretical study summed up the impact of mobile social network questionnaire quality factors, and questionnaire survey method that data analysis, put forward some principles of questionnaire survey and design of the mobile social network。

毕业论文关键词：移动互联网； 社交网络；问卷设计

Keyword: Mobile Internet； Social networks； Questionnaire design

目    录

摘    要 3

1。 引言 4

1。1研究背景 4

1。1研究现状 4

1。3研究意义 5

1。4研究方法 5

2。理论基础 6

2。1传统调查问卷 6

2。2。1传统调查问卷的概念 6

2。2。2传统调查问卷的特点 6

2。2 移动社交