摘要目前大多数微商都采用传统电商的C2C模式进行推广和交易，而中小企业自主产品与O2O产品的微信营销却面临没有合适的销售途径等方面的困境。以水果生鲜销售企业为代表的O2O模式商家对于微信市场的关注度日益提高。开发出一套基于微信平台的水果生鲜销售系统可以帮助相关企业实现其产品在微信上的推广营销。82698

鉴于微信公众平台可进行自由度较高的编辑开发，本设计着重研究了用于在线水果销售的商城系统，并和微信公众平台进行结合，开发出比较完整的微信水果商城系统。运用WAMP动态网页开发组件搭建基本开发环境，ThinkPHP提供开发整体框架；开通微信公众平台测试号并应用其提供的接口实现自定义菜单和自定义消息回复的开发；实现内网与外网的映射为商城服务器系统与微信公众平台的对接提供可能；最后进行水果商城各部分功能的开发，包括商城首页、商品详情页、用户中心、购物车系统等。

毕业论文关键词  微信公众平台 水果商城系统 WAMP ThinkPHP

Title    the Development of WeChat Fruit Mall           

Abstract At present, most of the micro business are using the traditional E-business C2C model to promote and trade, as well the WeChat marketing of SME's independent product and O2O product is facing difficulties of without proper regard sales channels and the like。 The awareness of O2O mode represented by fruit fresh selling enterprise businesses for WeChat market is increasing day by day。 Developing a set of fresh fruit sales system based on WeChat platform can help companies to achieve promoting their products marketing in the promotion of WeChat 。

In view of the WeChat public platform could edit and develop in a high degree of freedom, this design focuses on the mall system for fruit sales, and is combined with Wechat public platform。it developed a relatively complete Wechat fruit mall system。 Basic development environment set up by WAMP dynamic web development components。ThinkPHP provides the whole development framework。Opened WeChat public platform test number and its interface is applied to implement custom menu and for the development of custom message reply。Realized the mapping of the intranet and internet ,provided the possibility of docking the mall server system with the WeChat public platform。In the end, the function of each part of the fruit store is developed, including the home page, the product details page, the user center, shopping cart system, etc。。

Keywords  WeChat  Fruit Shopping Mall System  WAMP  ThinkPHP

毕业设计说明书外文摘要

目   次

1  绪论 1

1。1  引言1

1。2  微信平台上用户与服务器端交互原理1

2  开发工具与相关技术方法 3

2。1  开发工具 3

2。2  JQuery。Validation简介  3

2。3  ThinkPHP中的相关函数方法 4

2。3。1  U函数方法4

2。3。2  M函数方法4

2。3。3  I函数方法4

3  开发流程与技术  5

3。1  微信公众平台开发5

3。1。1  公众平台测试号配置5

3。1。2  自定义菜单开发6

3。1。3  自定义消息回复功能开发7

3。2  水果商城服务器端开发9

3。2。1  页面模板9

3。2。2  数据库配置10

3。2。3  商城首页开发10

3。2。4商品详情页面开发10

3。2。5  购物车系统11

3。2。6  登录注册系统12

3。2。7  用户中心开发13

4  项目实现16

结论  18