3.3 Studies on the business etiquette
Only by understanding the origin and development, connotation and denotation of the etiquette can we further deepen the understanding of business etiquette and accurately apply it on the basis of understanding. The existing research analysis of etiquette has been much thorough. But in the aspect of research on business etiquette, some deficiencies still exist. The existing literatures focused on business etiquette content, change, difference and normative analysis but lack of research on business etiquette in the actual business activities in the specific application process. What’s more, the existing literatures lack the analysis of the important role of business etiquette in practical operations and how to play the greatest degree of these effective countermeasures.
毕业论文(设 计)开题报告
2.Research thought, approaches and methods
2.1 Research thought/Researching Routes
According to the collected information, this paper would firstly make a systematic study on business etiquette and its vital role in various stages of business negotiation. Then we carry out some suggestion in order to improve the business personnel’s consciousness of business etiquette and provide some politeness strategies for them, so as to obtain the success of business negotiations.
1. Introduction
1.1 The Definition of Business Etiquette
1.2 The Definition of Business Negotiation
2. The importance of business etiquette in business negotiations
2.1 Regularize behavior
2.2 Convey information
2.3 Improve the relationship
2.4 Set up the image
3. The role of business etiquette in various stages of business negotiation
3.1 The role of business etiquette in the preparation stage
3.2 The role of business etiquette at the beginning stage
3.3 The role of business etiquette in the process of negotiations
3.4 The role of business etiquette after signing
Conclusion
2.2 Research approaches and methods
The main research methods of this paper are documentary analysis and
exemplification. Through the research and analysis of relevant documents, we aim to master the basic theoretical knowledge of business etiquette and business negotiation. Then using example demonstration method, we will discuss the important role and content of business etiquette in each stage of business negotiation in detail.
References
[1] Samovar, L.A.,Porter, R.E.&McDaniel,E.R.,Communication between Cultures(7th Edition),Boston,MA:Wadsworth,2010.
[2] Taylor, R.L.“Confucianism”,Philadelphia, PA:Chelsea House Publications,PP.3,2004.
[3] Zhang,Z.L.,A Study of Communication Failures in Business Negotiations between Americans and Chinese:From a Cross Cultural Perspective,Thesis(M.A.),University of International Business and Economics,2004.PE201-202,2011.
[4] 杰奎琳•惠特摩尔.商务礼仪[N]. 中央缟译出版社,2010.
[5] 金正昆. 现代商务礼仪[M]. 北京:中国人民大学出版社,2008.
[6] 李兰英,肖云林.商务礼仪[D]. 上海:上海财经大学出版社,2007.
[7] 李心. 浅谈国际商务谈判中礼仪的合理使用[J]. 黑龙江教育学院学报,2008(11).
[8] 吕维霞,刘彦波. 现代商务礼仪[M]. 北京:对外经济贸易大学出版社,2003.
[9] 李新霞. 商务谈判中礼貌原则的运用[J]. 科教文汇,2009(16).
[10] 孟春明. 礼仪在商务英语谈判中的作用[J]. 中国商贸,2012(3).
[11] 孙金玲. 谈商务谈判礼仪[J]. 科技资讯,2007(5).
[12] 王苗苗.张芝. 浅谈商务礼仪在商务交往中的应用[J]. 科技创业月刊,2009(12).
[13] 卫进东,于芳. 浅谈礼仪在商务谈判中的运用[J]. 现代企业文化,2009(5).
[14] 万玉兰. 商务谈判礼仪中的形象塑造与语言技巧探讨[J]. 企业经济,2006(10).
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