摘要： 随着我国市场经济的不断发展与完善，财务报表分析在财务管理中发挥着举足轻重的作用。其中盈利是企业所有者、企业经营管理者和债权人都关心和极其关注的问题。因此，盈利能力分析是财务会计报表分析的关键。然而，如今企业能否持续健康发展，不仅取决于盈利能力状况，还与企业盈利质量密切相关。针对这些特点，本文以江苏高科石化股份有限公司为例，结合会计和财务管理知识构建了适合高科石化的盈利能力财务指标体系，并且将运用杜邦分析法的盈利能力分析与利用现金流量表的盈利质量分析相结合，从而综合、全面、客观地评价企业的盈利情况，发现企业运营管理中存在的弊端，并提出提升对策。71384

毕业论文关键词：盈利能力，盈利质量，杜邦分析，现金流量表

Abstract: As China's market economy and the continuous development and improvement, financial statement analysis plays an important role in financial management. Where profit is the business owners, business managers, and creditors are concerned and extremely concern. Therefore, analysis of profitability is the key to financial statements analysis. Today, however, whether the sustained and healthy development of enterprises depends not only on the profitability situation, but also closely related to the quality of corporate earnings. For these characteristics, this paper Jiangsu Gaoke Petrochemical Co., Ltd., for example, combined with accounting and financial management expertise to build profitability Financial Index System for High-tech petrochemical, and will use DuPont analysis profitability analysis and Cash Flow Statement of earnings quality analysis, so that an integrated, comprehensive and objective evaluation of the profitability of enterprises, found that companies in the operation and management drawbacks, and puts forward the countermeasures to increase.

Keywords: profitability, quality of earnings, DuPont analysis, cash flow 

目 录

1  引言 3

2  公司背景 3

3  盈利能力分析 3

3.1  盈利能力概述 3

3.2  运用杜邦分析法分析盈利能力 3

4  盈利质量分析 8

4.1  盈利质量概述 8

4.2  利用现金流量表分析盈利质量 8

5  盈利能力与盈利质量综合分析 9

6  高科石化盈利方面存在的问题及原因 10

6.1  公司市场地位下降 10

6.2  货币资金尚未充分利用 10

6.3  面临存货跌价风险 11

6.4  长期偿债能力降低了收益 11

6.5  存在应收账款回收的风险 11

7  提升对策研究 11

7.1  提高收入并降低成本 11

7.2  提高企业的总资产运营能力 12

7.3  加强品牌建设和市场开拓 12

7.4  加强人才的引进和培养 12

7.5  收购兼并及对外投资计划 13

7.6  合理转移基础油价格波动带来的威胁