摘要：随着中国人民生活水平的提高，人们不仅追求物质上的满足，同时还追求精神享受。与此同时，伴随着电子商务的快速发展，中国旅游业已成为世界上需求最大也是发展最快的国家。携程作为国内领先的综合性旅游服务公司，为用户提供一站式服务。不同于以往对盈利模式的研究，本文基于新的方向，结合财务分析的核心竞争力。从核心竞争力的三个层面入手。1、市场层面，携程拥有明显的主营业务收入、稳定的市场份额。2、技术层面，携程在技术方面投入大量资金研发，无线网络的一站式服务，形成携程的竞争优势。3、管理层面，在此层面进行盈利模式和经营获利能力研究。三个层面的财务分析，得出携程有着良好、稳定的市场前景；同时携程在技术层面上有着自身的竞争优势；经营业务获利能力强。携程有自身的发展优势，同时在未来的发展中仍然面临着国际化、网络支付安全等问题，携程要想一直处于领先地位，必须不断革新，形成自己独特的竞争优势。75016

毕业论文关键字： 携程旅行网；盈利模式；核心竞争力

Reserch On Profit Model Of Ctrip

Abstract：With the improvement of Chinese people's living standard, people not only pursue material enjoyment, but also pursue spiritual enjoyment。 At the same time, along with the rapid development of e-commerce, China's tourism industry has become the world's largest demand and the fastest growing countries。 Ctrip as a leading integrated travel service company and provide one-stop service for its customers。 Different from the previous research on profit model, this paper is based on the new direction and combines the core competitiveness of financial analysis。 From the three aspects of core competitiveness。 First, the market level, Ctrip has obvious main business income and stable market share。 Then,the technical level, Ctrip invested a lot of money in the technical aspects, wireless network one-stop services to form Ctrip's competitive advantage。 Finally,Management level, profit model and profitability research in this field。 Three levels of financial analysis, Ctrip has a good and stable market prospects; at the same time, Ctrip has its own competitive advantage in the technical level; business profitability is strong。 Ctrip has its own development advantages, at the same time in the future development is still facing international security issues to the payment network, Ctrip has been in a leading position, must constantly innovation, formed its own unique competitive advantage。

Keywords:  Ctrip；  Profit model research；  Core competitiveness

目录

一、引言 1

（一） 研究背景及意义 1

1、 研究背景 1

2、 研究意义 1

（二） 课题的研究现状和发展趋势 2

1、 研究现状 2

2、 发展趋势 3

（三） 研究内容与研究方法 4

1、 研究内容 4

2、 研究方法 4

（四） 创新点 4

二、携程旅行网盈利模式研究 5

（一） 从财务方面分析核心竞争力 5

1、 市场层面 6

2、 技术层面 8

3、 管理层面 9

(二) 与春秋航空，中青旅相比较