摘要：本文对师范学院体育专业大学生微商创业的现状进行调查和分析，对微商创业的大学生提出一些建议，为了大学生的微商创业得到进一步的完善和发展，本文采用了文献资料法、问卷调查法、数理统计分析法对师范学院体育专业大学生微商创业的情况做出调查和研究，发现了现行大学生微商创业的不足之处；没能充分的分析市场、创业占用了学习上的时间、运营机制不规范，缺乏创新、缺乏诚信的经营也时有发生、没能认清自身和外部环境的形势。这些因素使微商创业大学生的发展得到了限制，针对这些问题，本文提出建议；应全面分析市场、合理分配创业和学习的时间、诚信经营、创新化，规范化经营、分析自身和外部形式。为以后的大学生微商创业提供参考依据，为微商的进一步发展铺平道路。82824

毕业论文关键词：师范学院体育专业大学生；微商创业；调查分析

Investigation and Analysis on the situation of the students of sports major in  Normal University

Abstract: In the present situation of the  teachers college sports professional students micro entrepreneurs for investigation and analysis, the micro entrepreneurs college students and puts forward some suggestions, to students of micro entrepreneurs get further improvement and development, the literature data method, questionnaire survey method, statistical analysis method of  teachers college sports professional students micro entrepreneurs to make investigation and research, found the shortcomings of current college students and micro entrepreneurs; can't be fully market analysis, business occupied the learning time, operation mechanism is not standardized, lack of innovation, lack of integrity of the business also occur from time to time, has not been able to recognize their own and external Environmental situation。 These factors enable micro business entrepreneurship development are limited。 To solve these problems, this paper puts forward suggestions; should be a comprehensive analysis of the market, a reasonable allocation of entrepreneurship and learning time, integrity management, innovation, standardized operation。 Analysis themselves and the external form。 For the future university, micro entrepreneurs provide reference, to pave the way for the further development of micro business。 

Key words:  Normal University sports professional college students; micro business venture; investigation and analysis

目    录

摘要 1

引言 3

1。研究对象与方法 3

1。1 研究对象 3

1。2 研究方法 3

2。研究结果与分析 4

2。1微商创业大学生的基本情况调查 4

2。2有微商创业经历大学生经营商品的类型 5

2。3大学生微商创业的兴趣程度 6

2。4体育专业学生微商创业的基本模式 6

2。5体育专业学生微商创业的盈亏状况 6

2。6大学生微商创业的校园氛围 7

2。7微商创业对大学生学业的影响 7

3。结论与建议 7

3。1结论 8

3。2建议 8

参考文献 10

附录 11