摘要:电视在传播中原文化遗产的过程中发挥了其他媒体无法比拟的优势,但是,在传播的过程中也出现了一些问题。例如,“一追逐收视率,消弱了文化遗产的本体价值”;过分商业化,使中原文化遗产在“保护”中“被破坏”; 文化碎片现象严重等。这就要求电视媒体在传播过程中正视这些问题,坚持正确的节目导向,树立以人为本的文化意识,用寓教于乐的方式,尽可能做到雅俗共赏,提高知识含量,提升文化品。真正做到用中原文化遗产的本体价值来吸引观众,用电视传播独有的优势传承和发展中原文化遗产的双赢局面。23771 毕业论文关键词:中原文化遗产;电视传播;现状;误区
TV Transmission Status Quo Analysis of
the Central Pains Culture Heritage
Abstract: TV plays in the process of dissemination of cultural heritage found in no other media advantage, however, in the dissemination of a number of problems have cropped up in the course of. For example, "trying to chase ratings, blunt the Noumenal value of their cultural heritage"; excessive commercialization, so that cultural heritage in "protection", "destroyed"; Serious cultural debris. This requires the TV media in the dissemination of the process to address these issues, adhere to correct guidance of program, establish a people-centred cultural awareness, in an entertaining way, unintelligible as possible to enhance knowledge content, enhance cultural taste. Truly using Ontology for cultural heritage value to attract viewers, television transmission of inheritance and development of a win-win situation of the cultural heritage.
Key Words:The cultural heritage;TV communication;Present situation;mistakes
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