摘要:电视娱乐节目飞速发展同时也出现了很多问题,所以本文主要研究电视娱乐节目在发展中出现的问题,主要采用文献研究法和案例分析法对电视节目出现的同质化问题和低俗化问题进行研究。研究发现娱乐节目的商业性和缺乏创新性是产生同质化和低俗化的主要原因,针对这些原因要采取加强创新意识和将娱乐与公益相结合的措施来解决。希望这些措施能对我国电视娱乐节目的进步有所帮助,实现电视娱乐节目的差异化竞争。23772 毕业论文关键词:电视娱乐节目;差异化竞争;同质化现象
On TV entertainment programs of competitive differentiation
Abstract:TV entertainment program development at the same time, also appeared many problems, so this paper mainly studies the TV entertainment programs in the development of the issue, research on homogenization problem mainly uses the literature research method and case analysis of television programs and vulgar. Research on commercial found entertainment and lack of innovation is the main cause of homogenization and vulgarization, for these reasons should be taken to strengthen innovation consciousness and entertainment and public combined measures to solve. Hope these measures will the Chinese TV entertainment programs progress will help, the difference competition realization of TV entertainment program.
Key words: TV entertainment programs; The difference competition;Homogenization phenomenon;
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