Marketing Planning of the Voice of China
Abstract:The Voice of China outshines others in the 2012 Chinese Television screen, launching a "good voice" upsurge in china.The Voice of China is the true meaning of the Commission in the Chinese television history for the first time, and programs are excellent in content and production level. Programs look for "good voice" standing in the height of profession, and its sincere attitude brings a fresh wind to the Chinese television screen. The success of the show can’t leave the use of its marketing strategy. This paper carries on the analysis of the marketing strategy of the Voice of China, and from an overview of the program, the impact of the program, specific marketing strategies and the impact of marketing strategies, I put forward some of my own views in order to help Chinese TV show get reference and learning from the Voice of China.
Key Words: the Voice of China ;Marketing planning;result of marketing
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