摘要：伴随着媒体政策进一步放开媒体走向市场之后，我国的电视事业取得了长足发展，新闻播报方式也有了更为丰富的样式，从最初字正腔圆一板一眼的“传声筒”向更为亲切自然、轻松活泼的风格转变。这其间，新闻节目娱乐化的现象开始出现，湖南经视《经视播报》的节目播报形式就是典型代表。这类节目的突出亮点是内容轻松大杂烩、主持人幽默活泼个性、重视受众的视听感受等，与此同时，也出现了盲目娱乐化导致传播内容低俗、硬新闻软化造成传播功能弱化、价值导向偏离新闻本质的问题。本文结合文献整理和案例分析，提出把握新闻娱乐的“度”、平衡信息量与娱乐性的比例、找准新闻价值定位点三点健康发展策略，以期为我国电视新闻节目的长足发展提供参考。83755

毕业论文关键词：《经视播报》；新闻娱乐化；价值导向

Analyses the entertainment phenomenon of news program from “Economic Broadcast”

Abstract: Following the media policy about further liberalization of the media to the market, China’s TV industry has achieved great development。 And the way of news broadcast also has more patterns, from the initial standard and scrupulous “mouthpiece” to more natural and lively style。 Meanwhile, the entertainment phenomenon of news program began to appear, and the “Economic Broadcast” of Hunan Economic Television Station is a typical representative。 The strengths of this kind of program are as follows: the content is relaxed and almost about every aspect; the host is humor and lively; it pays attention to the audiences’ audio-visual feelings and so on。 At the same time, there are also some problems, such as the vulgar content caused by blind entertainment, the weakness of broadcast function caused by the straight news’ softening, the departure of news’ nature caused by value orientation。 According to the arrangement of literature and the analysis of cases, this essay puts forward three strategies about the healthy development of news which are as follows: to control the limit of news entertainment, to balance the proportion of the amount of information and entertainment and to find the news value orientation。 Hope to provide the reference of further development about China’s news television program。 

     Key words: “Economic Broadcast”; the news’ entertainment; value orientation 

目    录

摘  要 1

Abstract 1

一、新闻节目娱乐化的发展 2

（一）新闻娱乐化的定义 2

（二）新闻节目娱乐化的产生背景 3

二、《经视播报》娱乐化的独特亮点 4

（一）内容轻松大杂烩 4

（二）主持人幽默活泼个性化 6

（三）重视受众的视听感受 7

三、《经视播报》娱乐化过程中存在的问题 7

（一）盲目娱乐化导致传播内容低俗化 8

（二）硬新闻软化造成传播功能弱化 8

（三）价值导向偏离新闻本质 9

四、如何保证新闻节目娱乐化的健康发展 9

（一）把握新闻娱乐的“度” 9

（二）平衡信息量与娱乐性的比例