综艺节目对其外景地旅游形象感知的影响
文章中回顾了海内外的有关专家学者对旅游形象感知和影视节目对拍摄外景地旅游形象感知影响的研究成果，以最近大热的综艺节目《极限挑战》在南京拍摄的一期节目为例，主要通过问卷调查的方法，对人们在节目播出前后对在节目中出现的南京部分景点的旅游形象感知情况进行调查研究，着重探究综艺节目对其外景拍摄地的旅游形象感知的影响及因素。
通过本文的研究，可以得出综艺节目对其外景地的旅游形象感知在客观以及情感方面存在影响，甚至会直接影响旅游者的旅游对旅游目的地的认知。
毕业论文关键词：综艺节目；外景拍摄地；旅游形象感知；影响；极限挑战
ABSTRACT
In recent years, the variety show especially outdoor reality variety show have been popular in screen, drive the popular program at the same time, will also these programs on location filming tourism tropical move. This phenomenon shows that variety show on these sites so that people have a tourism consumption impulse, is the impact of the people in the scenic image perception. Thus, the influence on the perception of tourism image of variety programs is huge.
The article reviews the domestic and foreign experts and scholars of tourism image perception and television programs in foreign king to tourism image perception influence research results and to recent hot variety show "ultimate challenge" in Nanjing shooting a program as an example, mainly through the method of questionnaire investigation, on people in the broadcast before and after to appear in the program of Nanjing part of the attraction of tourism image perception of investigation and research, mainly to explore variety show the location shooting tourism image perception and the impact of factors.
Through this study, it is concluded that the variety show the location of tourism image perception exists very close contact, or even directly affect tourists tourism cognition of tourism destination.
Key words：Variety show; shooting location; tourism image perception; influence;Ultimate Challenge
目 录
第一章 绪 论 1
1.1研究背景 1
1.1.1综艺节目在我国发展现状 1
1.1.2综艺节目带来的综艺节目外景地旅游热 1
1.1.3研究案例的选择 2
1.2 研究意义 2
1.2.1 理论意义 2
1.2.2 实践意义 2
1.3 研究内容 3
1.3.1 理论方面 3
1.3.2实证方面 3
1.4研究的基本思路 3
1.5研究技术路线图 4
1.6研究方法 4
1.6.1文献分析法 4
1.6.2问卷调查法 5
1.6.3定量分析法 5
第二章 相关概念及理论研究 6
2.1 概念 6
2.1.1综艺节目 6
2.1.2外景地 6
2.1.3旅游形象感知 6
2.2国外相关理论研究 7
2.2.1 旅游形象感知的相关研究 7
2.2.2影视文化对旅游影响的研究 9
2.3国内相关研究 10
2.3.1 旅游形象感知的相关研究 10
2.3.2影视文化对旅游影响的研究 11
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