摘要：随着我国电视媒体的不断发展，综艺娱乐节目成为受众最关注的节目类型之一。近几年来省级卫视的综艺节目更是层出不穷，而且节目质量高、收视率远远超过央视。省级卫视综艺节目的蓬勃发展不仅满足了人们的审美需求，更让人们的生活方式变得丰富多彩。然而，在省级卫视综艺节目大发展的热潮中，也出现了创新意识不足导致的模式化，审美文化定位缺失导致的低俗化等一系列发展中的问题。本文在浅析省级卫视综艺节目发展历程的基础上，说明了当今省级卫视综艺节目发展的新趋势。并结合案例对省级卫视综艺节目现阶段存在的问题进行分析。以此来探究省级卫视综艺节目在未来的发展方向，并提出省级卫视综艺节目强化节目品牌、创新节目形式等发展策略。通过与时俱进的内容创新、强化节目的品牌价值等方式打造频道的核心竞争力。为省级卫视综艺节目的长期发展提供有效的战略目标。83454

毕业论文关键词：省级卫视；综艺节目；新媒体

Research on development strategy of provincial satellite TV variety show

    Abstract:with the continuous development of China's TV media, variety entertainment programs become one of the audience's attention program type。 In recent years, provincial satellite TV variety show is emerge in endlessly, and program quality is high, the ratings than CCTV。 The vigorous development of provincial satellite TV variety shows not only satisfy people's aesthetic demand, more let people become rich and colorful way of life。 However, in the big development upsurge of provincial satellite TV variety shows, have appeared in the innovation consciousness caused by insufficient estimation and vulgarity of caused by the lack of aesthetic orientation in the development of a series of difficulties。 Based on the analyses on the basis of the development of provincial satellite TV variety shows, illustrates the new trend of the development of provincial satellite TV variety show today。Combined with the case of provincial satellite TV variety shows the analysis of existing problems at present stage。 In order to explore the provincial satellite TV variety show the direction of development in the future, and put forward the provincial satellite TV variety show strengthening program brand, innovation forms such as development strategy。 Through the content of the innovation, enhance the brand value of program, which makes the channel the core competitiveness。 For the long-term development of provincial satellite TV variety show provide effective strategic objectives。

Key Words: Provincial satellite TV; Variety show。 New media 

目    录

摘  要 1

Abstract 1

一、电视综艺节目概述 2

(一)电视综艺节目的概念 2

(二)省级卫视综艺节目发展历程 2

二、省级卫视综艺节目当今发展的新趋势 3

(一)明星参与度提高，主持人作用淡化 4

(二)真人秀成为综艺节目的主力军 4

(三)季播的出现有效地抓住了目标受众 7

(四)省级卫视综艺节目与新媒体的良好融合 9

三、省级卫视综艺节目现阶段发展的问题 10

(一)节目过于依赖进口，缺乏创新元素 11

(二)节目过度商业化，植入广告现象严重