流行服饰文化传播的影响因素分析
毕业论文关键词：流行服饰文化；传播；影响因素
Abstract
Fashion wearing culture is an important component of each national culture, it directly reflects human social civilization and spiritual civilization. The dissemination of fashion wearing culture has a great significance for improving national cultural confidence and cultural identity. In view of this, it is need to analyze the factors which influence the dissemination of fashion wearing culture and then put forward some pointed suggestion. The article firstly illustrates some related theories, then it designs a questionnaire and analyzes the data, it finds out that the internal factors which include life style, scientific and technological progress and screen culture, the external factors which include cultural quality, transmission capacity and pattern of manifestation and spectator factors which include principal interactions and value proposition, they all can influence the dissemination of fashion wearing culture.In the end，the article comes up with some suggestion for promoting the dissemination of fashion wearing culture from the perspective of creating cultural brand, breaking self-circulation and introducing competition mechanism.
Key words: fashion wearing culture; dissemination; influence factors
目 录
第一章 绪论 1
1.1研究背景 1
1.2 研究意义 1
1.3文献综述 1
第二章 流行服饰文化传播基本理论概述 3
2.1流行服饰文化基本理论 3
2.1.1流行服饰文化的定义 3
2.1.2流行服饰文化的特点 3
2.1.3流行服饰文化的功能 4
2.2流行服饰文化传播的基本理论 4
2.2.1流行服饰文化的传播内容 4
2.2.2流行服饰文化的传播手段 4
2.2.3流行服饰文化传播的模式 5
第三章 流行服饰文化传播的影响因素分析 6
3.1研究设计 6
3.2研究假设 6
3.3数据分析 7
3.3.1信度检验 7
3.3.2效度检验 8
3.3.3回归分析 9
3.4研究结果 10
第四章 促进流行服饰文化传播的建议 11
4.1打造文化品牌，创新传播载体 11
4.2突破自我循环，扩大传播范围 11
4.3加强主体交互，改善传播效果 11
第五章 总结 12
5.1主要结论 12
5.2不足与展望 12
致 谢 13
参考文献 14
附录 15
第一章 绪论
1.1研究背景
在当今的社会发展中，文化的传播越来越成为推动社会进步的重要动力。社会发展程度越高，说明文化所占的比例也越来越大。流行服饰文化作为文化的重要组成部分，对社会经济发展的推动作用也是十分明显的。
上一篇：新浪微博盈利模式研究