《中国好声音》的成功原因分析
The analysis of the reasons for the success of The Voice of China
Abstract：Abstract: The Voice of China is an inspirational music program, which is made by Zhejiang Satellite TV and Shanghai Canxing Culture & Broadcast CO. .It originates from The Voice of Holland that is famous in Holland and it broadcast in July 1st, 2012. This program is the separation between producing from broad casting for the first time in China. Because of the success of Season One, Season Two continues its popularity in the summer of 2013.The three stages of The Voice of China, “the choice of supervisor”, “the class of supervisor” (all the players will be trained by supervisor after the first stage) and “the evaluation of supervisor”(all the players make singing performance after the finish of second stage ) are considerably worthing watching. Not only the high quality of program production, but also the creativity have been the important factors which make it successful. This thesis analyzes the success factors by combining the various backgrounds of current TV talent shows in China and explaining the establishment, broadcast, and marketing of The Voice of China in depth. Meanwhile, this thesis find out the reasons according to the effects it has on TV talent show in China.
Key words: The Voice of China;success;improved strategies
目 录
摘 要 1
Abstract. 1
一、《中国好声音》的成功要素分析 2
（一）节目形态本土化改造 2
（二）环节的创新设置 3
（三）制播分离的运营模式 4
二、《中国好声音》存在的不足之处 4
（一）选拔学员模式不公平，选拔学员比例失衡 5
（二）学员身份背景真实性缺失 5
（三） 导师分类不明显，选择的学员失去个性 6
三、《中国好声音》节目的改进策略 6
（一）赛制调整，为选手提供机会 6
（二）减少“讲故事”环节，回归音乐主题 7
（三）更新导师，新血液新看点 7
参考文献 9
《中国好声音》的成功原因分析2012年夏天登录浙江卫视后，《中国好声音》的收视率屡创新高，它成为了继2005年《超级女声》播出之后，中国电视历史上又一里程碑式的节目。在为中国电视业带来了一股创新力量的同时，《中国好声音》还有着它标榜性的意义。为什么《中国好声音》能在当今选秀节目江河日下的现状下，重新拉动新一轮的选秀节目热潮？作为一档电视节目，它为什么会获得空前的成功，它是如何引起社会各个行业的广泛讨论和关注，节目获得的成功到底取决于哪里？是制作模式，战略方式，还是营销方式呢？这是很值得业界的思考与探索的问题。通过研究《中国好声音》的成功因素，可以制作出更迎合观众口的电视节目，从而让本节目更上一个台阶。本文将通过对《中国好声音》的本土化整合方案，创新节目模式以及突破传统的制播分离模式三个主要方面来进行全方位的剖析，以得出其成功的主要因素，并进行全面的分析论述。
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