互联网条件下农业品牌发展现状研究
毕业论文关键词：互联网，农业品牌，对策
Abstract: With the rapid development of the market economy and the network of agricultural industrialization in constant depth,agriculture in the direction towards the development of the brand,agriculture brand has become the agricultural industry in the market share of a weapon.With the continuous deepening of China's opening up,many foreign agricultural products into the country to participate in competition,to domestic agricultural development has brought enormous pressure，agriculture brand competition has become more intense.With the rise of the Internet and the growth, the development of the agricultural industry is also increasingly close contact with the Internet.In the big wave of the Internet, agricultural brand building also determines the users awareness and brand loyalty,how to combine the Internet environment to develop agriculture brand is an important issue for future development of agriculture.This article from the start of the current situation and problems of agricultural brand,measures brand opportunities in agriculture and the wave of the Internet should be made under analysis,I hope you can make a valid reference for the agricultural development of the brand in the Internet environment, through this study.
Keywords: Internet,Agriculture brand,solutions
一、引言4
二、文献综述4
三、概念界定5
（一）农业品牌的界定5
（二）农业品牌战略5
四、互联网条件下农业品牌发展现状6
（一）互联网对农业品牌的影响5
（二）农业品牌在互联网浪潮下的现状6
五、基于互联网平台的营销特点和策略6
（一）互联网传播特点6
（二）多维渠道进行传播6
（三）构建电子商务平台6
六、互联网条件下农业品牌化过程中的机遇和问题8
（一）互联网条件下农业品牌发展机遇8
（二）互联网条件下农业品牌存在的问题8
七、互联网环境下的农业品牌发展的对策9
（一）提高对于品牌建设的保护意识9
（二）建设农产品深加工机制9
（三）企业加强对网站网址的注册和保护 10
（四）注重产品质量 10
（五）建设配套的物流配送渠道 10
结语 11
参考文献 12
致谢 13
一、引言
我国自古以来就是一个农业大国，加之我国庞大的人口数量，农业作为我国的基础产业，农业的发展在很大程度上决定了我国的整体发展质量。农业品牌化不仅可以使得农业产业的结构实现优化，而且可以实现农产品在激烈的市场环境下提高竞争力，互联网的使用也可以在一定程度上推动农业品牌化的发展，提高农业的科技化水平。通过互联网可以帮助农民更好的销售农产品，形成完整的产业链，在市场上获得更好的表现，从而促进整个农业的发展。
二、文献综述
三、概念界定
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