摘要改革开放以来，随着传播技术的改革和国际化程度的深入,中国电视节目形态产生了巨大的改变。本文的前半部分简单梳理了中国电视节目形态的发展与渊源，并简单举例了部分电视台借鉴外国优秀节目后的情况，并简要指出了电视节目形态发展创新过程中呈现出的长处和不足。明确指出并论证了创新过程中过度借鉴、跟风成瘾引起的节目生命力脆弱问题与创新过程中生搬硬套的失败典型。后半部分则以《超级女声》、《非诚勿扰》、《中国好声音》等在中国电视节目形态史上相对成功的典型为例，通过剖析其红极一时与日渐式微的原因，指出电视节目形态在发展创新时可以借鉴的方式与途径：立足本土贴近百姓，大胆创新突破传统模式，并加以详细论证。在文章最后合理预测了未来我国电视节目形态的创新趋势。67778

毕业论文关键词  中国电视节目形态  创新  立足本土  突破模式

毕 业 论 文 外 文 摘 要

Title On television program forms development and innovation                                                                   

Abstract

Since reform and opening, with the spread of technology reform and internationalization in-depth, China had a huge television program forms changes. The first half of this paper, a simple forms combing the development of Chinese TV programs and origins, and simple examples of some television programs draw on foreign excellent situation after and briefly pointed out the forms development of innovative television program showing the process of strengths and weaknesses. Clear that the process of innovation and demonstrates excessive draw on, follow the trend of addiction problems caused by the vulnerability of vitality and innovation program during a typical failure rote. Latter places. With "Super Girl", "You Are the One", "China good sound" and other television program in China relatively successful history of typical forms, for example, by analyzing its smash hit with declining reason, pointing out that the development of innovation in the forms television program can be reference methods and approaches: based on the local people close to bold innovation breakthrough in the traditional model, and a detailed argument. In conclusion, the article reasonably predict future forms of television program and innovative trends.

Keywords  Chinese television program form  Innovation  Based on the local     Break mode

目   次

1绪论5

1.2研究背景与现状5

1.1研究意义与创新点7

2我国电视节目形态的发展状况与不足… 8

2.1电视节目形态的定义与分类… 8

2.2我国电视节目形态的发展历程… 9

2.3我国电视节目形态的变化特点11

2.4我国电视节目形态存在不足…14

3电视节目形态创新的基本策略… 15

3.1模式创新，制播分离  … 15

3.2立足本土贴近生活…17

3.3丰富节目形式，推陈出新…18

4结论  20                   致谢 21

参考文献22

1  绪论

随着互联网应用的不断普及，视频网站和网络电视的崛起使得外国优秀电视节目不断冲击我国固有的电视节目。相较于长期以来以意识形态影响其他国家文化的美国电视产业和把电视节目作为国家重要产业的韩国，我国的电视节目在竞争力方面稍逊一筹。