摘要：随着互联网的普及和手机移动终端的发展，人们使用网络的方式越来越趋于操作简单化和娱乐多元化。一些视频网站在大量引进国内外影视剧的同时，开始推出自制视频的内容，这一改变大大满足了大众的娱乐需求，还在一定程度上加速了视频网站自身的产业化发展。本文通过探讨网络自制剧的发展历程，从草根低成本的制作，专业化团队协作到高品质、商业化的自制剧集，来研究网络自制剧当前的发展现状，并分析未来的发展趋势。目前，网络剧已经拥有自身的发展特点并形成了独具一体的运营模式——“平台+内容”一体化，但是仍出现许多制约未来发展的障碍，比如广告植入过多、题材缺乏原创性等等。因此为推动网络自制剧的健康发展，就要从内部和外部进行剖析和建议，例如受众群体的定位、原创的自制内容和政府机构的监管等方面。在这个信息更替速度快的时代下，只有充分了解网络自制剧的发展历程、现状调查等内容，才能得出我国未来网络剧市场的趋势走向，并繁荣我国的文化产业。81262

毕业论文关键词：网络自制剧，模式，发展。。。

An Investigation and Trend Analysis of the Status Quo of Network Homemade

 Abstract: With the popularity of the Internet and the development of mobile terminals, people use the network more and more tend to simplify the operation and entertainment persification。 Some video sites in a large number of domestic and foreign film and television drama at the same time to began to launch homemade video content。 This change greatly satisfies the public's entertainment needs, but also to a certain extent, accelerated the video site's own industrial development。 This paper explores the current development trend of the network homemade drama by analyzing the development course of the network homemade drama, from the low cost production, the specialization teamwork to the high quality and the commercial homemade drama series, and analyzes the future development trend。 At present, the network drama has its own development characteristics and formed a unique mode of operation - "platform + content" integration, but there are still many obstacles to the future development。 Therefore, in order to promote the healthy development of the network homemade drama, it is necessary to analyze and suggest from the inside and outside, such as the positioning of the audience, the original self-made content and the supervision of government agencies and so on。 We are in the era of rapid replacement of information technology, only a full understanding of the development process of online homemade drama, the status quo investigation and other content, in order to draw the trend of China's future network drama market trends, and improve Chinese cultural industries。

Keywords: Network homemade drama, pattern, development。。。

目 录

摘要·Ⅱ

Abstract··Ⅱ

引言··1

一、 网络自制剧概述 1

     （一）网络自制剧的概念·· 1

     （二）网络自制剧的题材类型·2

（三）网络自制剧的特征2

二、网络自制剧的兴起和发展3

     （一）网络自制剧的产生条件·· ·3

     （二）中国网络自制剧的发展历程4

三、我国网络自制剧的发展现状5

     （一）中国网络自制剧的运营模式··5

     （二）中国网络自制剧的盈利方式6

（三）中国网络自制剧的市场格局6

（四）中国网络自制剧中存在的问题·8