摘要本文对搜集来的环保类告示语进行分析，研究其语言特色，并运用言语行为理论的分析框架，微观探讨环保类告示语的语用策略。研究发现，该类告示语语言简单明了，短小易懂，多用祈使句和省略句；大量综合运用了直接和间接言语行为理论，并结合情感、礼貌原则，使得该类告示语顺应时代发展要求，达到提高受众的环保意识。68146

毕业论文关键词       环保      告示语      语言特色     语用策略 

毕 业 论 文 外 文 摘 要

Title      The  Pragmatic  Analysis  of  Public  Signs on  Environmental  Protection 

Abstract

This paper attempts to study the linguistic features and pragmatic strategy of the public signs on environmental protection with the Speech Act Theory.  It is found that these public signs are linguistically simple, short and easy to understand, mostly in imperative and elliptical sentences. Using direct and indirect speech acts with emotional and polite principles make these public signs adapt to the current social requirements and improve people’s environmental protection consciousness.

Keywords    Environmental Protection    Public Signs    Linguistic Features   

Speech Act Theory

 Table of Contents

1 Introduction 1

1.1 The Previous Studies on Public Signs 1

1.2 Research Design and Methodology 2

2 Linguistic Features of Public Signs on Environmental Protection 2

3. Pragmatic Strategies of Public Signs on Environmental Protection 5

3.1 Speech Act 5

3.1.1 Direct Speech Act 6

3.1.2 Indirect Speech Act 8

3.2 Politeness Markers 9

3.3 Emotion Strategies 11

Conclusion 11

Acknowledgements 12

Bibliography 12

1 Introduction

Public signs, also called social phraseology, belong to the category of social management terms. Public signs cover a wide range. All those posted in the public, aiming for providing the general people or special groups reminding or warming signs, are attributed to public signs. Public signs on environmental protection are a kind of social symbols, which are to arouse people’s environmental protection awareness and act out practical behaviors to protect environment and create harmonious ecological surroundings. This paper is intended to explore the linguistic features and pragmatic strategies of the public signs on environmental protection.

1.1 The Previous Studies on Public Signs

Social phraseology is a kind of special language phenomenon applied to the public. In the different periods, regions, nations or community crowds, perse social terms are used. Social phraseology means public language, which is widely and frequently used. We can often see various social phraseology on ads from newspaper or magazines, on signs, or on product packaging. (Zhang Xinhong, 2000). Wang (1999) holds those social phraseology covers a wide range and their essential features are very clear, which are public, utilitarian, persified, innovative and simple. By analyzing social phraseology’s basic features, it is mainly to understand their definition to some extent and to have a deeper understanding of social phraseology. (Wang Jianhua, 1999).