Business negotiation is the negotiation on business affairs。 It specifically means two or more organizations or inpidual engaged in business activities exchange opinions and consult on the differences of vital interests in order to meet the needs of their own economic interests, and it is an economic activity to seek consensus and reach agreements。 So it is also known as economic negotiations。 (Zhu, Wang and Zhao 3) 来,自,优.尔:论;文*网www.youerw.com +QQ752018766-

Business negotiation is a science。 First of all, business negotiation relates to the knowledge of multi-disciplinary。 Business negotiation is concerned with an economic interests’ relationship in the fierce market competition that both parties (buyers and sellers) participated in the negotiations restrict each other, cooperate jointly and compete with each other in a certain manner。 What’s more, it studies negotiation guidelines, principles, methods, skills and strategies reflected by the economic interests relationship。 The entire business negotiation involves a lot of knowledge, such as trade, finance, marketing, etc。 It also involves extensive knowledge domain, such as psychology, public relations, linguistics, etc。 In this sense, the business negotiation is the integration of the knowledge of all the above disciplines。 Secondly, business negotiations exist a certain degree of regularity。 The rules of business negotiations require negotiators to play the subjective initiative。 At the same time, they should make countermeasures according to the specific circumstances。 (Zhu, Wang and Zhao 4)